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7.04 Yellawood Commercial Review
Directions: View at least 5 different Yellawood Commercials and answer the questions below.
1. List the names of the 5 videos that you watched. (Example “Stage Coach”)
2. What do you think that the “bad” guys in the commercial represent in relationship to the Yellawood product?
3. Why do you think that the “good” guy is wearing a yellow suit?
4. What do you think that the “good” guy in the yellow suit is representing about the Yellawood brand?
5. If you were to purchase Yellawood for a project what would these commercials make you think about Yellawood? Explain.
6. Do you feel that the Yellawood is a good name for this lumber product? Explain.
7. What would you do differently to promote this lumber product?
8. Are there any other characters represented in the commercials and what do they represent in this commercial?
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