Win – How Many Ways to Say It



Awesome Titles That Attract an Audience

By Darlene Beauvais

Subject Area

Reading, English

Grade Level

7th Grade

Materials

Houston Chronicle

Scissors, glue, pen or pencil, teacher created worksheet

TEKS

9. Reading/Vocabulary/Development

The student will develop vocabulary through reading and word study.

15. Writing/Purposes

7.15g The student will use literary devices effectively such as figurative

language, etc,

Review

➢ Discuss the purpose of headlines and titles.

➢ Look in the Houston Chronicle’s front page and

Sports sections for examples of eye-catching headlines.

➢ Headlines tell what the article is about, capture the reader’s attention,

and/or stir up some emotion in the reader.

Procedure

➢ Discuss the techniques for writing good headlines listed below.

1. alliteration - repetition of beginning sounds in words

2. assonance - repetition of vowel sounds in middle of words

3. vivid vocabulary - colorful and appropriate word choice

4. puns - play on words

5. rhyme - repetition of end sounds in words

6. repetition - repetition of words

7. familiar sayings - easily recognized slogans or common sayings

➢ Use the newspaper to find headlines that are examples of the above techniques. A headline may represent more than one technique. Students may find other techniques to add to the list.

➢ Paste the newspaper headline onto the worksheet under the appropriate technique.

➢ Write an original headline to also illustrate each technique.

Headlines/Titles That Attract an Audience

1. alliteration – repetition of beginning sounds in words

Ex. Gourmet Groceries vs. Simple Staples

Original Example _____________________________________________

Paste Newspaper Headline

Here

2. assonance – repetition of vowel sounds in words

Ex. Sounds of Christmas Abound Around Town

Original Example _____________________________________________

Paste Newspaper Headline

Here

3. vivid vocabulary – colorful and appropriate word choice

Ex. Sweeny Stymies West Orange

Original Example _________________________________________________________________

Paste Newspaper Headline

Here

4. puns – play on words

Ex. Yates Polishes Sterling

Original Example _________________________________________________________________

Paste Newspaper Headline

Here

Headlines/Titles That Attract an Audience

Page 2

5. rhyme – repetition of end sounds in words

Ex. Salary to Carry Secretary to January

Original Example _________________________________________________________________

Paste Newspaper Headline

Here

6. repetition – repetition of words

Ex. The Main Man, The Main Worry

Original Example _________________________________________________________________

Paste Newspaper Headline

Here

7. familiar sayings – easily recognized slogans or common sayings

Ex. Dining for Dollars

Original Example _________________________________________________________________

Paste Newspaper Headline

Here

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