Win – How Many Ways to Say It
Awesome Titles That Attract an Audience
By Darlene Beauvais
Subject Area
Reading, English
Grade Level
7th Grade
Materials
Houston Chronicle
Scissors, glue, pen or pencil, teacher created worksheet
TEKS
9. Reading/Vocabulary/Development
The student will develop vocabulary through reading and word study.
15. Writing/Purposes
7.15g The student will use literary devices effectively such as figurative
language, etc,
Review
➢ Discuss the purpose of headlines and titles.
➢ Look in the Houston Chronicle’s front page and
Sports sections for examples of eye-catching headlines.
➢ Headlines tell what the article is about, capture the reader’s attention,
and/or stir up some emotion in the reader.
Procedure
➢ Discuss the techniques for writing good headlines listed below.
1. alliteration - repetition of beginning sounds in words
2. assonance - repetition of vowel sounds in middle of words
3. vivid vocabulary - colorful and appropriate word choice
4. puns - play on words
5. rhyme - repetition of end sounds in words
6. repetition - repetition of words
7. familiar sayings - easily recognized slogans or common sayings
➢ Use the newspaper to find headlines that are examples of the above techniques. A headline may represent more than one technique. Students may find other techniques to add to the list.
➢ Paste the newspaper headline onto the worksheet under the appropriate technique.
➢ Write an original headline to also illustrate each technique.
Headlines/Titles That Attract an Audience
1. alliteration – repetition of beginning sounds in words
Ex. Gourmet Groceries vs. Simple Staples
Original Example _____________________________________________
Paste Newspaper Headline
Here
2. assonance – repetition of vowel sounds in words
Ex. Sounds of Christmas Abound Around Town
Original Example _____________________________________________
Paste Newspaper Headline
Here
3. vivid vocabulary – colorful and appropriate word choice
Ex. Sweeny Stymies West Orange
Original Example _________________________________________________________________
Paste Newspaper Headline
Here
4. puns – play on words
Ex. Yates Polishes Sterling
Original Example _________________________________________________________________
Paste Newspaper Headline
Here
Headlines/Titles That Attract an Audience
Page 2
5. rhyme – repetition of end sounds in words
Ex. Salary to Carry Secretary to January
Original Example _________________________________________________________________
Paste Newspaper Headline
Here
6. repetition – repetition of words
Ex. The Main Man, The Main Worry
Original Example _________________________________________________________________
Paste Newspaper Headline
Here
7. familiar sayings – easily recognized slogans or common sayings
Ex. Dining for Dollars
Original Example _________________________________________________________________
Paste Newspaper Headline
Here
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