Apparel- Women & Kids style guide

Apparel- Women & Kids style guide

1. General Image Guidelines 2. Ethnic wear

a. Image guide b. Title guide c. Bullet points d. Product description e. Attribute coverage f. Key word abuse g. Semi-Stitched Salwar Suit h. Dress Material

3. Intimate Wear i. Bra a. Title guide b. Attribute coverage c. Bullet points

ii. Underwear

a. Title guide b. Attribute coverage c. Bullet points

iii. Sleepwear

a. Title guide b. Attribute coverage c. Bullet points

4. Kids Wear a. Image guide

5. Western Wear 5(iv) Bottoms (Skirts, Pants & Capris, Jeans) a. Title guide b. Attribute coverage c. bullet points d. Product description

5(v) Pants & Capris/Jeans a. Title guide b. Attribute coverage c. bullet points d. Product description

5 (vi) Outerwear a. Title guide b. Attribute coverage c. bullet points d. Product description

5 (vii) Blazer / Outerwear a. Title guide b. Attribute coverage c. bullet points d. Product description

5.(viii) Accessories a. Title guide b. Attribute coverage c. bullet points d. Product description

5 (ix) Shorts a. Title guide b. Attribute coverage c. bullet points d. Product description

5 (x) Skirts a. Title guide b. Attribute coverage c. bullet points d. Product description

5 (xi) Suit a. Title guide b. Attribute coverage c. bullet points d. Product description

5 (xii) Sweater a. Title guide b. Attribute coverage c. bullet points d. Product description

5 (Xiii) Hat a. Title guide b. Attribute coverage c. bullet points d. Product description

6. Image guidelines ? Combination / pack of multiple products

1. General Image Guidelines

Product images are displayed on the search page and the product detail page. A professional image helps customers discover your product and can drive traffic to your product listings. Show customers what they will receive in their shipment (and only what they will receive). Make it easy for them to identify your product with a clear, high-quality image displaying exactly what you're offering.

The product should occupy 90% of the image area, and the background must be 100% white. Images must be with a resolution of 1000 DPI to allow the zoom function to be enabled. The product image must be free of text or watermarks. For a model shot, the model must be facing the camera standing with arms on the side or waist strictly. No mannequins. A product shot is however acceptable such that is shows the item in entirety with a neat

crop. Each product must compulsorily have a main and back product image complying with the above standards. Only professional models to be accepted; if not, please crop the face of the model. Include only what the customer will receive; no accessories like sunglasses, extra jewelry, belts, scarves,

flowers ? unless they are accompanied with the product. No celebrity images to be used; also the original product must be imaged ? no representative images

permitted. The images need to be cropped at the nose for all intimates products. Images of intimate apparel, lingerie, and swimwear products should not be sexually explicit or obscene, as

determined by Amazon. All kids wear products to be shot on flats. No models are allowed. The product shown in image must be recognizable, in focus and well lit. Multi-products need to be shot flat without models for all categories A third image should only be added in case of special features, which need another image to enable the

customer to clearly see and understand that feature. For example: Sweatshirts with detachable hoodies, nursing bras, bras with detachable moulds/cups, embroidery or similar features on the sleeve, which are not visible in the front/back view and are capable of influencing purchase decisions.

2. ETHINIC WEAR Products included: Sarees, salwar suits, kurtas, dress materials, chudidar, Patiala, dhoti, ethnic skirts, blouses,

Islamic clothing, Lehenga-cholishn 2. (a) Ethnic Wear - Image guide

2. (b) Ethnic Wear - Title guide

Parent ASIN: brand+department+material+style+sub-cat E : `ithika Wo e s Chiffo A-line Kurta

Child ASIN : brand+department+material+style+sub-cat (part_number+col+size name) E : `ithika Wo e s Chiffo A-line Kurta (001_Green_Small)

2. (c) Ethnic Wear - Bullet points

Style details: Eg: pre-pleated saree, A-line kurta etc Accompaniments: Eg. comes with unstitched blouse piece of 0.80 meters; comes with dupatta of 1.5 meter; Sold with sleeve

separates Embroidery and weave details if any Total number of items sold: 3 for SKD, 2 for saree+blouse piece, 3 for SKD dress material etc Detailed wash care instructions. Eg: Wash separately in cold water; do not bleach; dry in shade; medium to hot iron

 For all fabric, semi stitched, dress material products: fabric measurements are mandatory

2.(d) Ethnic Wear - Product description

To be kept simple and focused only on the product. A good example is: This Coral Pink black bodice floor length net anarkali has tailored kalis and black raw silk bodice with sequinned full sleeves. It has a scoop neck and open back with drawstrings and tapers at the empire waist ending with a wide flare at the hemline. Includes Black Net Dupatta with floral embroidery on all sides; Black Italian Crepe Leggings. Front Neck - 8 inches; Back Neck -12 inches; Anarkali Length - 57 inches darted cut bodice ending at the waistline with built in cups with double lining for a perfect form fit. Fabric: Imported soft net Fully Lined in Italian Crepe Concealed Side Zip Entry A bad example: Look ra ishi g i this lue hika kari kurta this su er a d at h e er o e s eyes at the party. This suit is tailored to perfe tio to ake ou look eautiful a d elega t.

2.(e) Ethnic Wear - Attribute coverage

Mandatory Attributes: brand, collection name, color map, colour name, department, item name, outer material, part number, recommended browse nodes, style, external product id, external product id type, item price, Size map, Size name, bullet points, PTD, image, relationship type

Preferred attributes1 (90% coverage): Care instructions, embroidery type, number of items, occasion type, pattern, target gender, main image url, other image url, parent child, item length description, chest size,

Preferred attributes2 (80% coverage): sleeve type, weave, swatch image url, neck, neck style

2.(f) Ethnic Wear - Bad Keywords

Please remove all references to Desig er Replica a d Bolly ood from the feed. Please check keywords there should be no abuse eg saree keyword added for lehenga, using brand words like BIBA for

other products that are not from BIBA

2.(g) Ethnic Wear - Semi Stitched Salwar suit (additional to the above guide):

Semi-stitched items to be classified as Free Size under Size name but the detail page MUST give details of width (chest size, hip size) and length in inches

Detail Page should clarify that the product on display is for representation only and should call out if anything in the image is different or does not come with the product (matching leggings, dupatta etc)

Share a swatch of the embroidery if any The Title MUST state that the item is semi-stitched The image uploaded could be that of the stitched suit on body (compliant with the overall image guide as mentioned above) Note: Please re o e all refere ces to Desig er a d Bolly ood fro the feed.

2.(h) Ethnic Wear ? Dress Material (additional to the above guide):

Dress materials/ unstitched items to be classified as Free Size under Size name but the detail page MUST give length and width of the fabric for the kurta, lehenga, bottom and the dupatta

The Detail page bullets MUST give details of the colour and fabric type for the bottom, kurta and dupatta and neck details (round or V); DP should clarify that the product on display is for representation only and should call out if anything in the image is different or does not come with the product (matching leggings, dupatta etc)

Share a swatch of the embroidery if any The Title MUST clarify that the item is unstitched / dress material The image uploaded could be that of the stitched suit on body (compliant with the overall guide as mentioned above). The

ideal image is that the kurta be wrapped (as shown below) to indicate that this is fabric being sold. Note: Please re o e all refere ces to Desig er a d Bolly ood fro the feed.

 ................
................

In order to avoid copyright disputes, this page is only a partial summary.

Google Online Preview   Download