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Trademark Statement

All rights reserved. Specifications are subject to change without notice. The Konica Minolta logos, used trademarks, are trademarks or registered trademarks of Konica Minolta Holdings, Inc. All other trademarks or registered trademarks are the property of their respective owners or manufacturers.

Version 1.1 – September 2005

© 2005 Konica Minolta Printing Solutions Europe BV

Contents

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| |1. Introduction |

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| |4 |

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| |2. Market trends |

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| |5 |

| | |

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| |3. Product positioning |

| | |

| |7 |

| | |

| | |

| |Positioning overview |

| | |

| |7 |

| | |

| | |

| |magicolor 7450 vs bizhub C250P |

| | |

| |8 |

| | |

| | |

| |4. Position in the magicolor range |

| | |

| |9 |

| | |

| | |

| |5. Specs at a glance |

| | |

| |10 |

| | |

| | |

| |6. magicolor 7450 configuration |

| | |

| |11 |

| | |

| | |

| |7. Improvements over magicolor 7300 |

| | |

| |12 |

| | |

| | |

| |8. Competition |

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| |13 |

| | |

| | |

| |Competition comparison |

| | |

| |13 |

| | |

| | |

| |Q & A regarding competition |

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| |14 |

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| |9. Emperon |

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| |15 |

| | |

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| |10. Contone |

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| |16 |

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| |11. Part numbers |

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| |17 |

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1. Introduction

| |Inspiring products |

| | |

| |At Konica Minolta, we have a continuous aim to bring inspiring new products and services to our |

| |customers. The magicolor 7450 is the latest addition to Konica Minolta’s new generation of colour laser |

| |printers, completing the line-up after the successful introduction of the magicolor 2400 series and |

| |magicolor 5400 series. As a result of Konica Minolta’s market-in approach to provide unique products and|

| |services, we are now in a position to claim that Konica Minolta has an unsurpassed offering of colour |

| |laser printers, ranging from the magicolor 2400W for personal use, to the new magicolor 7450 for |

| |outstanding quality, speed and flexibility. |

| | |

|[pic] |This document provides you with some of the unique features found in the magicolor 7450, a comparison |

| |overview of the competition, and ultimately leaves you fully prepared to make the magicolor 7450 what it|

| |is meant to be: |

| | |

| |the ultimate in magicolor! |

| | |

| |[pic] |

2. Market trends

| |Market trends |

| | |

| |It is a well-known fact that the colour laser market is still showing tremendous growth, and is |

| |expected to continue that expansion for many years to come. In line with the overall growth of the |

| |colour laser market, the A3 colour laser market is also increasing at a rapid pace. |

| | |

| |As more and more companies decide to produce traditionally outsourced documents (i.e. brochures, |

| |flyers, direct mail, newsletters, pamphlets, and other marketing collateral) in-house, this segment |

| |will offer greater opportunities. Research company IDC expects a 20% growth in units for the next 4 |

| |years, as shown in the forecast chart. |

| | |

| |Currently, the market is dominated by HP - in particular by the Color LaserJet 5550, with a market |

| |share of more than 50% in Q1, 2005. Other major players include Oki, Lexmark and Xerox; Konica |

| |Minolta still managed a 4% market share with the magicolor 7300. Also note that most models in this |

| |segment are production machines, not graphical. They are equipped with high-capacity input feeders |

| |and clearly aim for high print volumes. |

| | |

| | |

| | |

| | |

| |Of course, looking at units sold does not tell the complete story – it is much more interesting to |

| |see how much revenue is to be expected from the units sold. In that case, the A3 colour laser market |

| |is even much more attractive. Even though the A3 market only makes up 7% of the total colour laser |

| |market in terms of units, the value it represents |

| |is a lot higher. In 2004, the A3 colour laser market value accounted for 27% of the total colour |

| |laser market. |

| | |

| |It is also interesting to see that 71% of the units were sold to small and medium size businesses (up|

| |to 499 people) – traditionally the biggest market for Konica Minolta printers. Only a small |

| |percentage (15%) of the A3 colour laser printers is used in large businesses, and the same is true |

| |for Government / Education (14%). |

| | |

| |The expected growth in the colour laser market, and particularly the A3 segment, combined with the |

| |anticipated usage, means the magicolor 7450 enters a market with great opportunities. Building on the|

| |strong reputation Konica Minolta has in the graphics market, the magicolor 7450 is destined to be a |

| |strong contender in the A3 colour laser market! |

| | |

| |[pic] |

3. Product positioning

| |Positioning overview |

| | |

| |The magicolor 7450 will replace the magicolor 7300 as the top of the range product in the current Konica|

| |Minolta printer portfolio. With print speeds of 25 ppm A4 and 13 ppm A3, flexible media handling |

| |including A3+, banner printing, heavy stock up to 256 g/m2, the magicolor 7450 is clearly a powerful |

| |graphic solution that simultaneously functions perfectly as a departmental office printer. While |

| |high-yield consumables mean infrequent user interference, the focus of the magicolor 7450’s features is |

| |obviously on delivering high-quality prints on a wide range of media for graphic users: |

| | |

| |Emperon technology |

| |25 ppm A4 colour and b/w print speed |

| |Less than 10 seconds first page out |

| |High-yield consumables |

| |Flexible media handling: |

| |A3+ capable (311 x 457 mm) |

| |Up to 256 g/m2 |

| |Up to 210 g/m2 duplex |

| |Banner printing up to 1200 mm |

| |PictBridge standard |

| |Gigabit Ethernet |

| |Wide variety of offset simulations |

| | |

| |The “Market Segmentation by Colour Frequency & Volume” chart shows that the target markets for the |

| |magicolor 7450 can be found in the “creative” segment, where prints are usually high-coverage and in |

| |colour, and print volumes are moderate. However, due to its MFP nature (including high print speeds and |

| |high-yield consumables), there will definitely be a market for the magicolor 7450 in the “General |

| |Office” segment, where the occasional A3 print is required. |

| | |

| | |

| |magicolor 7450 vs bizhub C250P |

| | |

| |Together with the introduction of the magicolor 7450, Konica Minolta Business Solutions will |

| |introduce the bizhub C250, from which a printer-only version will be derived: the bizhub C250P. The |

| |bizhub C250 and the magicolor 7450 share the same engine, therefore the question arises what the |

| |differences are between the magicolor 7450 and the bizhub C250P. |

| | |

| |The main difference between the two machines is that the bizhub C250P is mainly a production machine |

| |with various finishing options, whereas the magicolor 7450 obviously targets the graphic arts market.|

| |The magicolor 7450 has a much faster processor, a Gigabit Ethernet interface, a graphical display, |

| |and above all the Emperon controller technology! |

| | |

| |Furthermore, the bizhub C250P will be sold in the MFP channel and subsequently follows the |

| |traditional MFP sales model i.e. high purchase price, combined with slightly lower running costs. |

| | |

| |magicolor 7450 |

| |bizhub C250P |

| | |

| |Emperon 3.22 controller |

| |Emperon 2.15 controller |

| | |

| |G4 733 MHz processor |

| |G4 466 MHz processor |

| | |

| |Gigabit Ethernet & USB 2.0 |

| |10/100MB Ethernet |

| | |

| |4-line 160 x 64 dot back-lit display |

| |2-line 16 character LCD |

| | |

| |600 x 600 x 4-bit |

| |600 x 600 x 6-bit |

| | |

| |Standard input: 350 sheets |

| |Standard input: 850 sheets |

| | |

| |ICC profiles |

| |Not available |

| | |

| |Not available |

| |Paper finishing options (sorter, stapler etc) |

| | |

| |Toner (K) : 15.000 pages |

| |Toner (CMY) : 12.000 pages |

| |Imaging unit (K) : 50.000 pages |

| |Imaging unit (CMY) : 30.000 pages |

| |Toner (K) : 20.000 pages |

| |Toner (CMY) : 12.000 pages |

| |Imaging unit (K) : 75.000 pages |

| |Imaging unit (CMY) : 45.000 pages |

| | |

4. Position in the magicolor range

| |Position in the magicolor range |

| | |

| |As stated, the magicolor 7450 will replace the magicolor 7300 at the top of the magicolor product |

| |line. Konica Minolta is a respected player in the graphics market, and the magicolor 7450 will build |

| |upon the reputation earned by earlier models. |

| | |

| |With the addition of the magicolor 7450, we will be able to cover the full spectrum of business |

| |colour printing. For personal use and small workgroups with low print volumes, we offer the magicolor|

| |2400W and magicolor 2430DL. The magicolor 2450 covers the same segments but also boosts PS/PCL |

| |emulations and more advanced graphic features. |

| | |

| |When print volumes become higher - usually when the workgroup or department in which the printer is |

| |used is larger - we can offer the magicolor 5400 series. The magicolor 5430DL is the solution for |

| |SME’s with limited budgets, whereas the magicolor 5440DL is more attractive for slightly higher print|

| |volumes because of its increased paper handling capabilities. The magicolor 5450 is the ultimate |

| |solution in A4 colour laser printing, with Emperon technology to enable all printing needs. |

| | |

| |Finally, the magicolor 7450 brings Emperon technology to A3 printing. The magicolor 7450 will produce|

| |high-quality graphics, but is also extremely well-suited for high-volume printing. |

| | |

| |[pic] |

5. Specs at a glance

|Print method |Electrophotographic colour laser |

|Processor |PowerPC, 733 MHz |

|Print speed |Up to 25 ppm colour & B/W (A4) |

| |Up to 13 ppm colour & B/W (A3) |

|Resolution |600 x 600 x 4 dpi contone |

|Duty cycle |Up to 60.000 A4 prints / month |

|Memory |256MB DDR SDRAM std., 1024MB max. |

|Standard interfaces |Gigabit Ethernet (10/100/1000BaseTX), USB 2.0, Parallel |

|Media sizes |Up to A3+ (311 x 457 mm) |

| |Banner printing (up to 297 x 1200 mm) |

|Media weight |Up to 256 g/m2 (banner: 160 g/m2) |

|Media input |250-sheet cassette (A4/A3) |

| |100-sheet multipurpose tray |

| |Optional 500-sheet Lower Feeder Unit (maximum 3) |

| |Optional Automatic Duplexer |

| |Optional banner tray |

|Media output |250-sheet face-down tray |

|Print media types |Plain/recycled paper, glossy stock, thick stock, transparencies, postcards, laser-quality labels, |

| |envelopes |

|Software utilities |Driver support for: |

| |Windows Server 2003/XP/2000/NT4/Me/98SE |

| |Macintosh OS 9 (v9.1+)/OS X (v10.2+) |

| |Linux Red Hat 9, SuSE 8.2 |

| |Netware 4/5/6 |

| |Citrix Metaframe / HP Web JetAdmin / SAP compatible |

| |PageScope Management Suite |

| |Print Monitor |

| |Status Monitor |

| |Download Manager |

|Colour control |Enhanced Automatic Image Density Control (eAIDC) built-in calibration; Automatic ICC-based colour |

| |matching; ICC Device Profiles; Dynamic Contone Screening; SWOP, Commercial, Eurocolor, TOYO, and DIC |

| |press emulations; PANTONE colour tables |

|PictBridge |Standard, contone quality |

|CompactFlash |Standard CF slot for font / overlay storage etc |

|Language compatibility |PostScript 3, PCL 6, PDF 1.4, JPEG/TIFF Direct Print |

|Warranty |One year protect.repair (on-site) |

| | |

6. magicolor 7450 configuration

| |Standard and optional paper handling |

| | |

| |[pic] |

| |Other options and consumable yields |

| | |

| |Other options |

| |Consumables |

| | |

| |Banner tray |

| |Imaging unit (K) |

| |50,000 |

| | |

| |Hard disk kit |

| |Imaging unit (YMC) |

| |30,000 |

| | |

| |512MB DIMM |

| |Toner (K) |

| |15,000 |

| | |

| | |

| |Toner (CMY) |

| |12,000 |

| | |

| | |

| |Waste toner bottle |

| |30,000 |

| | |

| | |

| | |

7. Improvements over magicolor 7300

| |Improvements over magicolor 7300 |

| | |

| |The following table compares the main specifications of the magicolor 7450 and magicolor 7300 and |

| |highlights the improvements: |

| | |

| | |

| |magicolor 7300 |

| |magicolor 7450 |

| | |

| |A4 print speed |

| |21 |

| |25 |

| | |

| |Emulations |

| |PostScript® 3 |

| |PostScript® 3; PCL® 6 |

| | |

| |Connectivity (std) |

| |Ethernet; Parallel; USB 1.1 |

| |Gigabit Ethernet; Parallel; USB 2.0; Camera Direct Photo Print (PictBridge) |

| | |

| |First page out (color/mono) |

| |16 / 13 sec. |

| |11.5 / 9.6 sec. |

| | |

| |Warm-up time |

| |99 sec. |

| |99 sec. |

| | |

| |Processor |

| |IBM PowerPC |

| |PowerPC G4 (733 MHz) |

| | |

| |Memory (std / max) |

| |256 / 512 MB |

| |256 / 1024 MB |

| | |

| |Resolution |

| |600 x 600 x 4-bit dpi |

| |600 x 600 x 4-bit dpi |

| | |

| |OS supported |

| |WinXP/Me/NT4.0/2000/98; Mac OS9+; Linux |

| |WinXP/Me/NT4.0/2000/98; Mac OS9+, Mac OSX 10.2+; Linux (RedHat, SuSE); Netware 4/5/6 |

| | |

| |Media size (max) |

| |A3+ (311 x 457 mm) |

| |A3+ (311 x 457 mm) |

| |Banner (297 x 1200 mm) |

| | |

| |Media input |

| |(std / max) |

| |250 + 500 (std) |

| |250 + 500*3 (max) |

| |100 + 250 (std) |

| |100 + 250 + 500*3 (max) |

| | |

| |Media output (max) |

| |250 |

| |350 |

| | |

| |Consumables |

| |T/C: 7.5K |

| |T/C CMY: 12K, T/C K: 15 K; |

| | |

| | |

| |P/U: 7.5K |

| |I/U CMY: 30K, I/U K: 50K |

| | |

| |Options |

| |Duplex; lower feeder (*3); caster base; cabinet |

| |Duplex; lower feeder (*3); caster base; cabinet |

| | |

| |Dimensions (WxDxH) |

| |652 x 594 x 564 mm |

| |648 x 606 x 477 mm |

| | |

| |Volume |

| |218.4L |

| |187L |

| | |

| |Footprint |

| |3873 cm2 |

| |3927 cm2 |

| | |

| | |

| | |

8. Competition

| |Competition comparison |

| | |

| |The following table compares the main specifications compared to major competitors: |

| |[pic] |

9. Emperon

|[pic] |Emperon printer architecture |

| | |

| |The magicolor 7450 is based on the same printer architecture found on the magicolor 2450 and 5450, |

| |Emperon. Emperon is a combination of hardware and software that, ultimately, results in a positive |

| |printing experience for every user. |

| | |

| |Emperon provides: |

| |• Superior performance from the time data is received off the network to the printed page. |

| |• Unsurpassed compatibility with the most popular printing languages, operating systems, and network |

|[pic] |environments. |

| |• Excellent colour quality with precise colour matching and halftone screening for best-in-class 600 |

|[pic] |x 600 x 4-bit contone resolution. |

| |• Easy printer management for both general users and system administrators. |

|[pic] |• Seamless integration of document output management with a consistent user interface and |

| |functionalities across all Konica Minolta next-generation products—both printers and MFP’s. |

| | |

| |With state-of-the-art Emperon controller technology, the magicolor 7450 is built for supreme quality |

| |printing. And when installed in a demanding environment, the Emperon controller provides greater |

| |document processing efficiency with minimal network impact. |

| | |

| |Windows, Macintosh, and Linux: |

| |The magicolor 7450 has multi-platform support for Windows, Mac, and Linux users. This allows |

| |simultaneous printing from diverse business workgroups. |

| |PostScript 3 and PCL 6 languages: |

| |For seamless document printing, the magicolor 7450 is multi-lingual. It has PostScript 3 and PCL 6 |

| |emulations, and corresponding printer drivers, to efficiently process jobs from popular business and |

| |design programs. |

| |Gigabit Ethernet: |

| |To support traditional, Fast Ethernet, and 1000 Mbps Ethernet networks, the magicolor7450 includes a |

| |high-speed Gigabit Ethernet port. |

| |Printer Management Tools: |

| |The magicolor 7450 includes some of the industry’s most comprehensive and convenient printer |

| |management tools. |

| | |

| |There is software specifically for network administration to manage and configure Konica Minolta |

| |printers remotely, integrate them into corporate Enterprise Management Systems, and manage them using|

| |other manufacturer’s administration software. And there are tools especially for general printer |

| |users, designed to make monitoring and printing documents “from your desk” convenient. |

10. Contone

| |Contone |

| | |

| |To generate photo-quality output with great detail and character in fine lines and halftones, the |

| |magicolor 7450 offers 600 dpi (High Quality) resolution, also called 600 x 600 x 4-bit contone |

| |quality. Through a process called “Pulse Width Modulation”, the printer is able to achieve very high |

| |levels of grayscale (color levels or shades). It produces four bits or 16 levels of gray per pixel |

| |for sharper prints and smoother gradients. In contrast, most printers produce one bit or two levels |

| |per pixel. |

| | |

| |How does it work? |

| | |

| |THE PROCESS |

| | |

| | |

| |On a 600 x 600 dpi printer, a laser beam can be “on” or “off”: 2 options, 600 times per inch. |

| |Subsequently, a printed dot can have only one size. |

| | |

| | |

| |By using Pulse Width Modulation, the “on” time of the laser beam, can be controlled. |

| | |

| |On a 600 x 600 x 4-bit printer, a laser beam can be “on” or “off” in up to 2^4 = 16 options, 600 |

| |times per inch. Subsequently, a printed dot can have 16 different sizes. |

| | |

| | |

| | |

| | |

| | |

| |THE RESULT |

| | |

| | |

| |Traditional 600 x 600 dpi needs many (i.e. 16) normal size pixels to ‘mix’ one colour i.e. “light |

| |green” |

| | |

| |[pic] |

| |PERCEIVED BY THE HUMAN EYE AS LIGHT GREEN |

| | |

| | |

| | |

| |With contone, the same “light green” can be achieved with one single pixel, by printing a small cyan |

| |dot on top of a larger yellow dot. |

| | |

| |[pic] |

| |[pic] |

| | |

| | |

| | |

| |This leaves the other 15 pixels for more details. |

| |[pic] |

| | |

| |A traditional 600 x 600 dpi would need all 16 dots to ‘mix’ the light green. Contone can produce the |

| |same light green in one dot, leaving the other 15 for smoother gradients. |

| |[pic] |

| | |

| | |

11. Part numbers

| |Printer & options |

| | |

| |ITEM |

| |PART NUMBER |

| | |

| |magicolor 7450 |

| |4039-221 |

| | |

| |Lower Feeder unit |

| |4067-612 |

| | |

| |Automatic duplexer |

| |4066-621 |

| | |

| |Banner tray |

| |4069-611 |

| | |

| |Caster base |

| |4619-211 |

| | |

| |Hard disk kit |

| |4599-298 |

| | |

| |512 MB DIMM |

| |4599-297 |

| | |

| | |

| |Consumables |

| | |

| |ITEM |

| |PART NUMBER |

| | |

| |Imaging unit – black |

| |4062-213 |

| | |

| |Imaging unit – yellow |

| |4062-313 |

| | |

| |Imaging unit – magenta |

| |4062-413 |

| | |

| |Imaging unit – cyan |

| |4062-513 |

| | |

| |Toner cartridge – black |

| |8938-621 |

| | |

| |Toner cartridge – yellow |

| |8938-622 |

| | |

| |Toner cartridge – magenta |

| |8938-623 |

| | |

| |Toner cartridge – cyan |

| |8938-624 |

| | |

| |Waste toner bottle |

| |4065-621 |

| | |

| | |

| | |

| | |

| | |

| |[pic] |

-----------------------

magicolor 7450

500-sheet cassette

Up to A3+

(optional, maximum 3)

Operation panel

LCD 4-line, 160x64 dot graphic display

250-sheet cassette

Up to A3+

(standard)

100-sheet multi-purpose tray

(standard)

Automatic duplexer

(optional)

[pic]

bizhub C250P

Caster base

(optional)

magicolor 7450

internal launch guide

Operation panel

LCD 2x16 character display

[pic]

-----------------------

magicolor® 7450

company confidential

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