Paper Grading Guide



14224063500Social Listening and Future Business Opportunities Grading GuideMGT/401 Version 4Small Business: Structure, Planning, Funding CopyrightCopyright ? 2017 by University of Phoenix. All rights reserved.University of Phoenix? is a registered trademark of Apollo Group, Inc. in the United States and/or other countries.Microsoft?, Windows?, and Windows NT? are registered trademarks of Microsoft Corporation in the United States and/or other countries. All other company and product names are trademarks or registered trademarks of their respective companies. Use of these marks is not intended to imply endorsement, sponsorship, or affiliation.Edited in accordance with University of Phoenix? editorial standards and practices. Individual Assignment: Social Listening and Future Business OpportunitiesPurpose of AssignmentIn this assignment, students will discuss ways to improve communication and customer service for their business. Students will also investigate how customer feedback can lead to additional ideas that can help to grow their business. Grading GuideContentMetPartially MetNot MetComments:The student answers the following questions:What are some of the ways in which you can reach out to customers to improve communication, provide additional information, proactively support your product(s)/service(s), establish good customer rapport, and help build your business network? (e.g. email, newsletters, surveys, focus groups, loyalty clubs, referrals)How will you solicit feedback for your product(s)/service(s), and what type of information will you collect? How will you use this information to improve your product(s)/service(s), customer service, or business operations?Based on industry trends, what additional business opportunities would you consider pursuing in the future? (e.g. growing your business, franchising your business, buying an existing business) How do you foresee growing these opportunities out of your existing business operations?What new products or services can you foresee evolving out of your existing business? How do you envision expanding these product(s)/service(s) out of your existing network?The student provides a summary of their responses.The paper is 350 to 525 words in length.Total AvailableTotal Earned35#/35Writing GuidelinesMetPartially MetNot MetComments:OrganizationThe tone is appropriate to the content and assignment.The introduction provides a sufficient background on the topic and previews major points.Paragraph transitions are present, logical, and maintain the flow throughout the paper.The conclusion is logical, flows from the body of the paper, and reviews the major points.MechanicsThe paper—including tables and graphs, headings, title page, and reference page—is consistent with APA formatting guidelines and meets course-level requirements.Intellectual property is recognized with in-text citations and a reference page.Sentences are complete, clear, and concise.Rules of grammar and usage are followed including spelling and punctuation.Total AvailableTotal Earned?15#/15Assignment Total#50#/50Additional comments: ................
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