Today's resume establishes a brand relevant to targeted ...
How to Write a Branding Statement
Today's resume establishes a brand relevant to targeted employers. The branding expressed in your resume should capture your career identity, authenticity, passion, essence, and image. With objective statements currently unpopular with hiring decision-makers, job-seekers and resume writers are turning to branding techniques, especially branding statements, to sharpen the focus of resumes. This article briefly discusses several methods of communicating your personal brand on your resume and focuses on creating a personal/career branding statement (often used in combination with a "headline") for the top of your resume. We also offer numerous examples.
Branding is best defined as a promise of the value of the product... a promise that the product is better than all the competing products... a promise that must be delivered to be successful. Branding is the combination of tangible and intangible characteristics that make a brand unique. Branding is developing an image -- with results to match.
In a resume, branding can be executed through at least three components:
1. The distinctive appearance of your resume, which should be carried through with all your career-marketing communications -- cover letter, business cards, thank-you letters, portfolio, and much more -- to package you with a consistent, branded look. Every time an employer sees this look, he or she will instantly associate it with you.
2. A message woven throughout your resume that remains consistent and does not contradict the image you want to project. Every word, every bullet point should support the branded message you intend to convey.
3. A branding statement that defines who you are, your promise of value, and why you should be sought out. A branding statement is a punchy "ad-like" statement that tells immediately what you can bring to an employer. Your branding statement should sum up your value proposition, encapsulate your reputation, showcase what sets you apart from others, and describe the added value you bring to a situation. Think of it as a sales pitch. Consider integrating these elements into the brief synopsis that is your branding statement:
o What makes you different?
o What qualities or characteristics make you distinctive?
o What have you accomplished?
o What is your most noteworthy personal trait?
o What benefits (problems solved) do you offer?
Your branding statement will guide your subsequent branding activities and can be used, not only on your resume, but also on your Web site, blog, and other communication venues.
Branding Statement Samples
TOP-PRODUCING SALES PROFESSIONAL
Positioned to draw on record of achievement and success to deliver exceptional sales results that maximize unequivocal strengths as outstanding, top-producing sales professional.
TOP-PRODUCING SALES PROFESSIONAL
Positioned to draw on record of achievement and success to deliver exceptional sales results that maximize unequivocal strengths as outstanding, top-producing sales professional.
RECEPTIONIST
Poised to contribute strong interpersonal, communications, and organizational skills and experience to your organization in a front-line, customer-support role.
NURSING
Dedicated nursing professional committed to excellence in patient care and poised to deliver unsurpassed, individualized nursing care in an acute care setting.
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