BUS 225K Syllabus - San Jose State University
Passive outreach fails when people don’t understand the message, they don’t believe it would be useful for them or simply are not ready to respond to flyers or a web post. Passive outreach typically is effective in recruiting 2% to 8% of the total number of people reached. That means, for every 200 letters mailed, four to 16 people respond. ................
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