PDF Examinations for 2018/2019 Semester I & 2018 Semester II

[Pages:2]Programme

BA (Hons) Communication BSc (Hons) Tourism and Hospitality

Management

Cohort BAHC/16A/FT BTHM/17A/FT

Examinations for 2018/2019 Semester I & 2018 Semester II

MODULE: STRATEGIC MANAGEMENT SCIENCE

MODULE CODE: OPS 2605B Duration: 2 Hours

Instructions to Candidates:

1. This paper consists of Sections A and B. 2. Section A is compulsory. 3. Answer any two questions from Section B. 4. Always start a new question on a fresh page. 5. Total marks 100.

This question paper contains 5 questions and 2 pages.

Page 1 of 2

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SECTION A: COMPULSORY QUESTION 1: (40 MARKS)

Answer the following questions by providing sufficient case situations and examples for each of your answers: (i) Why do some firms succeed and others fail? (i) Why are some companies higher performers than others? (iii) How do competing values and beliefs affect strategic decision making? (iv) What skills and capabilities are required to implement a strategy effectively?

[10 marks each]

SECTION B: ANSWER ANY TWO QUESTIONS

QUESTION 2: (30 MARKS)

Mention two types of strategies and explain how they are applicable in real life situations.

QUESTION 3: (30 MARKS)

With relevant and appropriate examples, discuss the strategic planning and management process.

QUESTION 4: (30 MARKS)

How can a corporate culture be an asset for the practice of corporate governance?

QUESTION 5: (30 MARKS)

The success of an enterprise depends on its pre-emptive and proactive approach. How true is this for the devising of strategic plans?

***END OF QUESTION PAPER***

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