CRUSH IT WITH CHALLENGES

CRUSH IT WITH CHALLENGES

with Pedro Adao

CRUSH IT WITH CHALLENGES

with Pedro Adao

Congrats! You just made one of the best decisions of your career (thus far ) and we're absolutely

thrilled that you found this workshop.

I started what would become DigitalMarketer in my dorm room at The University of Texas in the Spring of 1999. In the 20+ years since, marketing as I've known it has evolved into something I certainly couldn't have imagined when I got into this business. And that's why I created this company and, more specifically, the workshop you now possess: because I wanted to give Marketers and "Accidental Entrepreneurs" everywhere the tools and resources they need to succeed in this ever-changing business landscape. I wanted to give marketers and entrepreneurs a cost-effective way to learn how to market their product or service. And I wanted these workshops and tools to be created by real marketers who are actually in the trenches, doing this marketing "thing" every single day--people who know what is actually working RIGHT NOW.

And I think we, as a company, have succeeded in delivering just that .

In this special, all-encompassing Crush It With Challenges Workshop, you'll learn why online challenges are popping up everywhere and for good reason. No other strategy in marketing today can build trust as rapidly or break through customer objections in real time... without the need of a sales team. Challenges aren't just a way to generate new hot leads and an active buyers' list--when paired with the right offer, they can also result in massive sales. That's because challenges help prospects visualize transformation using YOUR product or service (while simultaneously taking active steps to achieve it). In other words--they freakin' WORK. In this Workshop, Pedro Adao, the Challenge King himself, will walk you through his 7-step framework for designing your first challenge. He has worked with just about every type of business at all stages of success to help them crush their goals using this exact challenge model. By the end, you'll have a plan to pull off your first hugely successful challenge, an incredible hook to reel prospects in, and engagement secrets that will bring your community of challengers to life--all resulting in money in the bank.

Whether this is your first DigitalMarketer Workshop or your 13th, our goal is to leave you with proven, actionable lessons you can apply to your business immediately.

So settle in and commit your focus to learning the valuable lessons included in this workshop. I speak for everyone at DigitalMarketer when I say: you got this.

What are you waiting for? Let's get started!

P.S. If you're serious about not only advancing your career, but growing your bank account using DigitalMarketer's tools, templates, and tactics... then visit to learn all about our entire suite of products aimed at helping you grow your career and your business.

TABLE OF CONTENTS

Meet Your Instructor

4

Notes

5

Reflection Questions

10

Resources

12

? The Ultimate Guide to Digital Marketing

12

? DigitalMarketer's Blog

12

? Playbooks

12

? Certifications

12

? Podcasts

13

? Extra Resources

13

? Customer Avatar Canvas

14

? Customer Value Journey

15

? 7 Essential Challenge Design Questions

16

? The Crush Your Challenge Checklist

17

"Challenges create communities."

? Pedro Adao

MEET YOUR INSTRUCTOR

PEDRO ADAO

Pedro is the Founder of the 100X Academy and Creator of Crush It With Challenges. Pedro has built an 8 Figure business in just his 2nd full year and has become the industry's go-to Challenge expert. Connect on LinkedIn: Learn More on His Site:

Crush It With Challenges | 4

CRUSH IT WITH CHALLENGES

NOTES

Notes:

DISCLAIMER: The following notes are in order of the presentation. All fill-in-the-blanks come directly from the presenter's slide deck, in order of presentation. On the left side of the workbook, is an extra space to write any additional notes or anything the presenter says that "you need to write down."

? ? ?

? People tend to buy from people they ________________, ________________, and ________________.

? List the five reasons that challenges are so effective.

1. ________________________________________________________ 2. ________________________________________________________ 3. ________________________________________________________ 4. ________________________________________________________ 5. ________________________________________________________

? A well-________________ and well-________________ challenge accomplishes every marketing objective you could possibly want to accomplish...at the ________________ ________________!!!

? List the two things you NEED to run a challenge.

1. ________________________________________________________ 2. ________________________________________________________

"You offer them an awesome 3rd date after 2 really good dates. That's what the challenge does."

? Pedro Adao

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