WHAT IS MANAGEMENT

The 4Ps of Marketing: Promotion (Refers to text pages 334-337) TEXT FIGURE 10.6. The Promotion Mix (Box in text on page 335) TEXT FIGURE 10.7. Steps in a Promotion Campaign (Box in text on page 335) TEXT FIGURE 10.8. Advantages and Disadvantages of Various Forms of Media (Box in text on page 336) bonus internet. exercise 10-4. Advertising on Google ................
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