Chapter 9—Product Concepts
a. cue control b. nonsource-controlled c. impersonal d. remote e. personal ANS: E. A celebrity is a person consumers are familiar with, and so can be a personal information source. Collen's association with the service is expected to reduce customers' perceived risk in using the service. PTS: 1 REF: 164 OBJ: 11-4 TYPE: App ................
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