Stacey Lloyd 2014 - MS. COLLINSON'S CLASSES

? Stacey Lloyd 2014

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I hope that these notes and worksheets prove useful to your students. Please don't hesitate to email me if you have any questions or queries, and know that feedback is always appreciated.

Warm regards Stacey Lloyd

Email: Stacey_lloyd@

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CONTENTS & IDEAS FOR USE

PAGE WORKSHEET

WHAT IS IT?

IDEAS FOR USE

20

This one--page informational handout As an introductory exercise, I usually go

1

Techniques of

covers twenty common techniques of persuasion found in advertising,

through this list with my students, asking for examples and suggestions. Then this

Persuasive propaganda, persuasive speeches and page is stuck in their notebooks for

Language writing.

reference and study purposes.

This worksheet puts students'

I usually hand out this worksheet and

Identifying knowledge of persuasive language to instruct students to complete it

2

Persuasive

the test by requiring them to identify individually. Then I instruct them to swap how techniques are used in extracts their pages with a partner and compare

Techniques in from advertisements. This is a great and discuss their answers to see if they

Advertising way for students to see the everyday identified similar techniques and if they

usage of these concepts.

agree with each other.

As these exercises are not graded, I

3

Answer Key

A suggested answer key for the above usually go through the answer key with

worksheet.

the class, having them correct their own

answers, or those of a peer.

This worksheet focuses on an extract

4

Identifying from Winston Churchill's speech

Persuasive "Blood, Toil, Tears and Sweat".

Techniques in Students are required to read the

a Political extract and then complete the table ?

Speech

identifying the effects of the different

I use this as a good homework task, or for extension purposes. However, it could also be used as a class task for students to complete individually or in pairs.

techniques.

As these exercises are not graded, I

5

Answer Key

A suggested answer key for the above usually go through the answer key with

worksheet.

the class, having them correct their own

answers, or those of a peer.

This worksheet requires students to

put their knowledge into action by This worksheet can be used for individual

6

Using Persuasive

writing their own persuasive sentences with the use of persuasive language techniques.

work or homework. However, what I sometimes do is ask students to write their sentences but not identify the

Techniques

techniques. Rather, they must swap their

PLEASE NOTE: There is no answer key work with a partner who must see if they

for this worksheet as it is a individual can identify the techniques used.

writing exercise.

? Stacey Lloyd 2014

20 Techniques of Persuasive Language

Examples of persuasive language are all around us: in advertising, politics, editorials, and reviews (just to name a few). It is important to understand techniques of persuasion so that you can identify and analyze them in use, but also so that you can utilize them in your own writing and speech.

Adjectives are descriptive words used to add

emphasis and to create an emotional response.

Alliteration is the repetition of initial

consonant sounds in order to emphasize certain words and make them more memorable.

Anecdotes are short personal stories used to

connect with the audience and add evidence or credibility to an argument.

Assertion is when an idea is presented as fact

without full explanation or evidence; it is used to assert authority and make claims sound factual.

Attacks are when a speaker/writer addresses

an opposing view or speaker and attacks their argument or character.

Bias is the presentation of only one side of an

issue or viewpoint and is used to subjectively influence an audience.

Connotation is the ideas or feelings that a

certain word invokes and is used to create certain emotional responses in an audience.

Credibility (Ethos) is the establishment of

authority and reliability, and is used gain the confidence and trust of the audience.

Emotion (Pathos) is feelings accentuated by

experiencing love hate, fear etc. An appeal to emotion is used to engage with an audience and create an emotional response.

Exaggeration is the representation of

something as greater than is actually the case and is used to grab the attention of the audience and emphasize certain points.

Evidence is the facts or information that

indicate whether a view is true or valid and is used to give weight to an argument or belief.

Figurative Language is used to create

imagery and express things non-literally; it can help to make an idea more emotive, vivid and convincing.

Generalization is the inference that a claim is

true for most people or a majority and is used to speak to prevailing beliefs or prejudices of an audience.

Rule of Three is when groups of 3 adjectives

or phrases are used to make ideas memorable.

Jargon is special words or expressions used by a

profession or certain group; it is used to signal expertise and establish credibility.

Loaded Words are words charged with an

underlying meaning or implication and are used to produce emotion in an audience.

Pronouns are words that take the place of

nouns and are used to create a sense of unity with an audience or distance from a common enemy.

Reason (Logos) is the power of the mind to

think and form judgments logically; it is used to appeal to the rationality of an audience.

Repetition is the reoccurrence of certain words

or phrases and it is used to emphasize certain ideas, and make them more memorable.

Rhetorical Questions are statements which

are voiced as questions but are not expected to be answered; they are used to imply certain answers and draw audiences to certain conclusions.

? Stacey Lloyd 2014

in advertising For each of the following advertising extracts, identify the persuasive

language technique being used, and explain how it is persuasive.

1

_________________________________________________________________ _________________________________________________________________

_________________________________________________________________

_________________________________________________________________

2 Love comfort. Love value. _________________________________________________________________ _________________________________________________________________

Love Super Soft Sofas.

_________________________________________________________________ _________________________________________________________________

3

_________________________________________________________________ _________________________________________________________________

_________________________________________________________________

_________________________________________________________________

4

Percy's Pencils

_________________________________________________________________ _________________________________________________________________ _________________________________________________________________

_________________________________________________________________

_________________________________________________________________

_________________________________________________________________

5Celebrity stylist Rob Hall uses Nature's

Nectar

shampoo

_________________________________________________________________ _________________________________________________________________

_________________________________________________________________

6 _________________________________________________________________ Do you want to take care of your family's health? _________________________________________________________________ VITA-HEALTH VITAMINS _________________________________________________________________

Supplements for men, women & children _________________________________________________________________

7

_________________________________________________________________ _________________________________________________________________

_________________________________________________________________

_________________________________________________________________

.

_________________________________________________________________

_________________________________________________________________

8 Lee's

Because

Pemvroeerrey-bCforoedoeyktniemedeed.Ms aeallitstle

_________________________________________________________________ _________________________________________________________________ _________________________________________________________________

? Stacey Lloyd 2014

in advertising For each of the following advertising extracts, identify the persuasive

ANSWER KEY

language technique being used, and explain how it is persuasive.

1

1_)__L__o_g_o_s__i_s__e_m__p__lo_y__e_d__h_e__r_e__a_s__t_h__e__a_d_v__e_r_t_i_s_e_r__h__a_s__u_s_e__d______ ___s__t_a_t_is__t_ic_s__t_o___t_r_y__t_o__p_e__r_s_u_a__d_e__t_h_e___c_o_n_s__u_m__e_r__t_h_a__t__t_h_e_i_r___

___p__r_o_d_u__c_t__is__t_h__e__r_a_t_i_o_n_a__l _c_h__o_ic__e_,_a__n_d__b_a__c_k_e__d__u_p__b_y___`f__a_c_t_'_. _

_________________________________________________________________

2 Love comfort. Love value. 2_)__H_e__r_e__is__a_n__e_x_a_m__p_le__o_f__R_e_p__e_t_it_io_n__-__o_r__s_p_e_c_i_f_ic_a_l_ly_,_A__n_a_p_h_o__ra__: _T_h_e_ ___r_e_p__e_a_t_e_d__`l_o_v_e_'__e_m_p__h_a_s_iz_e_s__i_t_, _a_n_d__h_a_s__p_o_s_i_t_iv_e__c_o_n_n_o_t_a_t_i_o_n_s_,____

Love Super Soft Sofas.

___t_h_u_s__m__a_k_in__g_t_h_e__p__r_o_d_u_c_t__a_t_tr_a_c__ti_v_e__a_n_d__a_s_s_o_c_i_a_t_e_d__w_i_t_h__`l_o_v_e_'_. __ ___A__ls_o_,__th__e_r_e__is__a_ll_it_e_r_a_t_i_o_n__in__t_h_e__n_a_m__e__o_f__th__e__p_r_o_d_u_c_t__(a_l_li_t_e_r_a_t_iv_e_

3

___`_s_'_),__w_h__ic_h__m__a_k_e_s__it__m__o_r_e__m_e_m__o_r_a_b_l_e_. __________________________ _________________________________________________________________

3_)__T__h_is___o_n_e__u__s_e_s__F_i_g_u_r__a_t_iv__e__L_a_n__g_u_a_g__e__a_n_d__m__o_r__e__s_p_e__c_if__ic_a__ll_y_,

___a__p__u_n_.__It_'_s__a__p__la_y__o__n__t_h_e___w__o_r_d__`_n_a_i_l'__a_n__d__is__p__e_r_s_u__a_s_i_v_e__a_s_

4

Percy's

Pencils

___n__a_il_s__(_a_s__i_n__t_h_e__h__a_r_d_w__a__r_e_)__a_r_e__s__t_r_o_n_g__a__n_d__d_u__r_a_b_l_e_,_______ ___w__h__i c_h___i s__w__h__a_t__o_n_e___w__a_n_t_s__f__r_o_m___a__n_a_i_l _p__o_l i_s_h_.______________

_________________________________________________________________

4__) _A__ll_it_e__r_a_t_i_o_n__i_s__u_s_e_d___h_e_r_e___(r_e__p_e_a__t_e_d__`_p_'_)__a_s__w__e__ll_a__s__a__li_s_t__ ___o__f__3__a_d__je__c_t_iv__e_s_:__B_o_t__h__o_f__w__h_i_c_h__m__a__k_e__t_h_i_s__m__e_m__o_r_a__b_l_e_. ___

_________________________________________________________________

5Celebrity stylist Rob Hall uses Nature's

Nectar

shampoo

5_)__T__h_is___is__a_n___e_x_a_m__p__le__o__f__e_t_h_o__s__a_s__it__a__p_p_e__a_ls___t_o__t_h_e__________ ___e__x_p_e__r_t_is_e___o_f__a__c_e__le__b_r_it__y__s_t_y_li_s_t_.__T_h_e__r_e_f_o_r__e_,_i_t__a_d_d__s_______

___c__r_e_d_i_b_i_li_t_y__t_o__t_h_e_i_r__p_r__o_d_u_c_t__. _A__ls_o__t_h__e__`_n_'__is__a__ll_it_e_r_a__t_iv__e_. ___

6 _________________________________________________________________ Do you want to take care of your family's health? 6_)__T__h_e__r_h__e_t_o_r_i_c_a_l__q_u_e__s_t_io__n__h_e_r__e__is__a__ls_o__a__n__e_x_a__m__p_le___o_f_______ VITA-HEALTH VITAMINS ___p__a_t_h_o__s__a_s__i_t_i_s__p_l_a_y_i_n_g__o_n___t_h_e__r_e__a_d_e_r__'s___e_m__o_t_io__n_a_l__lo_v__e____

Supplements for men, women & children ___f__o_r__t_h_e__ir__f_a__m_i_ly__, _a_n__d__t_h_e__ir__c_o__n_c_e_r__n__f_o_r__t_h__e_ir___h_e_a_l_t_h_._____

7

___T__h_e_r_e___is__a_l_s_o__a__l_is__t__o_f__3__w__h__ic_h___m__a_k_e_s___it__m__e_m__o_r_a__b_le__. _____

_________________________________________________________________

7_)__T_h__e__d_e_s_c_r_ip_t_i_v_e__a_d_j_e_c_t_iv_e_s__`_n_e_w__'_a_n_d__`_im__p_r_o_v_e__d_' _h_a_v_e__p_o__s_it_iv_e____

___c_o_n__n_o_t_a_t_io_n_s__a_n_d__a_d_d__e_m__p_h_a_s_i_s_. _A_l_s_o_,_t_h_e__j_a_r_g_o_n__s_ig_n__a_ls__________

___k_n__o_w_l_e_d_g_e_,__r_e_s_e_a_r_c_h__a_n_d__e_x_p_e__r_t_is_e__a_n_d__t_h_u_s__e_m__p_lo_y_s__l_o_g_o_s_. _____

_________________________________________________________________

8 Lee's

Because

Pemvroeerrey-bCforoedoeyktniemedeed.Ms aeallitstle

8_)__A__s_s_e__r_t_io__n__is__u__s_e_d__i_n__t_h_e__s__t_a_t_e_m__e__n_t__"_.._.e__v_e_r_y_b__o_d_y__n_e__e_d_s___ ___a__l_it_t_l_e__m__o_r_e___f_r_e_e___t_im__e_._"__?__T_h__is__m__a_k__e_s__i_t__s_o_u_n_d___li_k_e__a_n____ ___i_r_r_e_f__u_t_a_b_l_e__f_a__c_t_,__w__h_ic__h__is__p__e_r_s__u_a_s_i_v_e_._____________________

? Stacey Lloyd 2014

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