Stacey Lloyd 2014 - MS. COLLINSON'S CLASSES
? Stacey Lloyd 2014
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CONTENTS & IDEAS FOR USE
PAGE WORKSHEET
WHAT IS IT?
IDEAS FOR USE
20
This
one--page
informational
handout
As
an
introductory
exercise,
I
usually
go
1
Techniques
of
covers
twenty
common
techniques
of
persuasion
found
in
advertising,
through
this
list
with
my
students,
asking
for
examples
and
suggestions.
Then
this
Persuasive
propaganda,
persuasive
speeches
and
page
is
stuck
in
their
notebooks
for
Language
writing.
reference
and
study
purposes.
This
worksheet
puts
students'
I
usually
hand
out
this
worksheet
and
Identifying
knowledge
of
persuasive
language
to
instruct
students
to
complete
it
2
Persuasive
the
test
by
requiring
them
to
identify
individually.
Then
I
instruct
them
to
swap
how
techniques
are
used
in
extracts
their
pages
with
a
partner
and
compare
Techniques
in
from
advertisements.
This
is
a
great
and
discuss
their
answers
to
see
if
they
Advertising
way
for
students
to
see
the
everyday
identified
similar
techniques
and
if
they
usage
of
these
concepts.
agree
with
each
other.
As
these
exercises
are
not
graded,
I
3
Answer
Key
A
suggested
answer
key
for
the
above
usually
go
through
the
answer
key
with
worksheet.
the
class,
having
them
correct
their
own
answers,
or
those
of
a
peer.
This
worksheet
focuses
on
an
extract
4
Identifying
from
Winston
Churchill's
speech
Persuasive
"Blood,
Toil,
Tears
and
Sweat".
Techniques
in
Students
are
required
to
read
the
a
Political
extract
and
then
complete
the
table
?
Speech
identifying
the
effects
of
the
different
I
use
this
as
a
good
homework
task,
or
for
extension
purposes.
However,
it
could
also
be
used
as
a
class
task
for
students
to
complete
individually
or
in
pairs.
techniques.
As
these
exercises
are
not
graded,
I
5
Answer
Key
A
suggested
answer
key
for
the
above
usually
go
through
the
answer
key
with
worksheet.
the
class,
having
them
correct
their
own
answers,
or
those
of
a
peer.
This
worksheet
requires
students
to
put
their
knowledge
into
action
by
This
worksheet
can
be
used
for
individual
6
Using
Persuasive
writing
their
own
persuasive
sentences
with
the
use
of
persuasive
language
techniques.
work
or
homework.
However,
what
I
sometimes
do
is
ask
students
to
write
their
sentences
but
not
identify
the
Techniques
techniques.
Rather,
they
must
swap
their
PLEASE
NOTE:
There
is
no
answer
key
work
with
a
partner
who
must
see
if
they
for
this
worksheet
as
it
is
a
individual
can
identify
the
techniques
used.
writing
exercise.
? Stacey Lloyd 2014
20 Techniques of Persuasive Language
Examples of persuasive language are all around us: in advertising, politics, editorials, and reviews (just to name a few). It is important to understand techniques of persuasion so that you can identify and analyze them in use, but also so that you can utilize them in your own writing and speech.
Adjectives are descriptive words used to add
emphasis and to create an emotional response.
Alliteration is the repetition of initial
consonant sounds in order to emphasize certain words and make them more memorable.
Anecdotes are short personal stories used to
connect with the audience and add evidence or credibility to an argument.
Assertion is when an idea is presented as fact
without full explanation or evidence; it is used to assert authority and make claims sound factual.
Attacks are when a speaker/writer addresses
an opposing view or speaker and attacks their argument or character.
Bias is the presentation of only one side of an
issue or viewpoint and is used to subjectively influence an audience.
Connotation is the ideas or feelings that a
certain word invokes and is used to create certain emotional responses in an audience.
Credibility (Ethos) is the establishment of
authority and reliability, and is used gain the confidence and trust of the audience.
Emotion (Pathos) is feelings accentuated by
experiencing love hate, fear etc. An appeal to emotion is used to engage with an audience and create an emotional response.
Exaggeration is the representation of
something as greater than is actually the case and is used to grab the attention of the audience and emphasize certain points.
Evidence is the facts or information that
indicate whether a view is true or valid and is used to give weight to an argument or belief.
Figurative Language is used to create
imagery and express things non-literally; it can help to make an idea more emotive, vivid and convincing.
Generalization is the inference that a claim is
true for most people or a majority and is used to speak to prevailing beliefs or prejudices of an audience.
Rule of Three is when groups of 3 adjectives
or phrases are used to make ideas memorable.
Jargon is special words or expressions used by a
profession or certain group; it is used to signal expertise and establish credibility.
Loaded Words are words charged with an
underlying meaning or implication and are used to produce emotion in an audience.
Pronouns are words that take the place of
nouns and are used to create a sense of unity with an audience or distance from a common enemy.
Reason (Logos) is the power of the mind to
think and form judgments logically; it is used to appeal to the rationality of an audience.
Repetition is the reoccurrence of certain words
or phrases and it is used to emphasize certain ideas, and make them more memorable.
Rhetorical Questions are statements which
are voiced as questions but are not expected to be answered; they are used to imply certain answers and draw audiences to certain conclusions.
? Stacey Lloyd 2014
in advertising For each of the following advertising extracts, identify the persuasive
language technique being used, and explain how it is persuasive.
1
_________________________________________________________________ _________________________________________________________________
_________________________________________________________________
_________________________________________________________________
2 Love comfort. Love value. _________________________________________________________________ _________________________________________________________________
Love Super Soft Sofas.
_________________________________________________________________ _________________________________________________________________
3
_________________________________________________________________ _________________________________________________________________
_________________________________________________________________
_________________________________________________________________
4
Percy's Pencils
_________________________________________________________________ _________________________________________________________________ _________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
5Celebrity stylist Rob Hall uses Nature's
Nectar
shampoo
_________________________________________________________________ _________________________________________________________________
_________________________________________________________________
6 _________________________________________________________________ Do you want to take care of your family's health? _________________________________________________________________ VITA-HEALTH VITAMINS _________________________________________________________________
Supplements for men, women & children _________________________________________________________________
7
_________________________________________________________________ _________________________________________________________________
_________________________________________________________________
_________________________________________________________________
.
_________________________________________________________________
_________________________________________________________________
8 Lee's
Because
Pemvroeerrey-bCforoedoeyktniemedeed.Ms aeallitstle
_________________________________________________________________ _________________________________________________________________ _________________________________________________________________
? Stacey Lloyd 2014
in advertising For each of the following advertising extracts, identify the persuasive
ANSWER KEY
language technique being used, and explain how it is persuasive.
1
1_)__L__o_g_o_s__i_s__e_m__p__lo_y__e_d__h_e__r_e__a_s__t_h__e__a_d_v__e_r_t_i_s_e_r__h__a_s__u_s_e__d______ ___s__t_a_t_is__t_ic_s__t_o___t_r_y__t_o__p_e__r_s_u_a__d_e__t_h_e___c_o_n_s__u_m__e_r__t_h_a__t__t_h_e_i_r___
___p__r_o_d_u__c_t__is__t_h__e__r_a_t_i_o_n_a__l _c_h__o_ic__e_,_a__n_d__b_a__c_k_e__d__u_p__b_y___`f__a_c_t_'_. _
_________________________________________________________________
2 Love comfort. Love value. 2_)__H_e__r_e__is__a_n__e_x_a_m__p_le__o_f__R_e_p__e_t_it_io_n__-__o_r__s_p_e_c_i_f_ic_a_l_ly_,_A__n_a_p_h_o__ra__: _T_h_e_ ___r_e_p__e_a_t_e_d__`l_o_v_e_'__e_m_p__h_a_s_iz_e_s__i_t_, _a_n_d__h_a_s__p_o_s_i_t_iv_e__c_o_n_n_o_t_a_t_i_o_n_s_,____
Love Super Soft Sofas.
___t_h_u_s__m__a_k_in__g_t_h_e__p__r_o_d_u_c_t__a_t_tr_a_c__ti_v_e__a_n_d__a_s_s_o_c_i_a_t_e_d__w_i_t_h__`l_o_v_e_'_. __ ___A__ls_o_,__th__e_r_e__is__a_ll_it_e_r_a_t_i_o_n__in__t_h_e__n_a_m__e__o_f__th__e__p_r_o_d_u_c_t__(a_l_li_t_e_r_a_t_iv_e_
3
___`_s_'_),__w_h__ic_h__m__a_k_e_s__it__m__o_r_e__m_e_m__o_r_a_b_l_e_. __________________________ _________________________________________________________________
3_)__T__h_is___o_n_e__u__s_e_s__F_i_g_u_r__a_t_iv__e__L_a_n__g_u_a_g__e__a_n_d__m__o_r__e__s_p_e__c_if__ic_a__ll_y_,
___a__p__u_n_.__It_'_s__a__p__la_y__o__n__t_h_e___w__o_r_d__`_n_a_i_l'__a_n__d__is__p__e_r_s_u__a_s_i_v_e__a_s_
4
Percy's
Pencils
___n__a_il_s__(_a_s__i_n__t_h_e__h__a_r_d_w__a__r_e_)__a_r_e__s__t_r_o_n_g__a__n_d__d_u__r_a_b_l_e_,_______ ___w__h__i c_h___i s__w__h__a_t__o_n_e___w__a_n_t_s__f__r_o_m___a__n_a_i_l _p__o_l i_s_h_.______________
_________________________________________________________________
4__) _A__ll_it_e__r_a_t_i_o_n__i_s__u_s_e_d___h_e_r_e___(r_e__p_e_a__t_e_d__`_p_'_)__a_s__w__e__ll_a__s__a__li_s_t__ ___o__f__3__a_d__je__c_t_iv__e_s_:__B_o_t__h__o_f__w__h_i_c_h__m__a__k_e__t_h_i_s__m__e_m__o_r_a__b_l_e_. ___
_________________________________________________________________
5Celebrity stylist Rob Hall uses Nature's
Nectar
shampoo
5_)__T__h_is___is__a_n___e_x_a_m__p__le__o__f__e_t_h_o__s__a_s__it__a__p_p_e__a_ls___t_o__t_h_e__________ ___e__x_p_e__r_t_is_e___o_f__a__c_e__le__b_r_it__y__s_t_y_li_s_t_.__T_h_e__r_e_f_o_r__e_,_i_t__a_d_d__s_______
___c__r_e_d_i_b_i_li_t_y__t_o__t_h_e_i_r__p_r__o_d_u_c_t__. _A__ls_o__t_h__e__`_n_'__is__a__ll_it_e_r_a__t_iv__e_. ___
6 _________________________________________________________________ Do you want to take care of your family's health? 6_)__T__h_e__r_h__e_t_o_r_i_c_a_l__q_u_e__s_t_io__n__h_e_r__e__is__a__ls_o__a__n__e_x_a__m__p_le___o_f_______ VITA-HEALTH VITAMINS ___p__a_t_h_o__s__a_s__i_t_i_s__p_l_a_y_i_n_g__o_n___t_h_e__r_e__a_d_e_r__'s___e_m__o_t_io__n_a_l__lo_v__e____
Supplements for men, women & children ___f__o_r__t_h_e__ir__f_a__m_i_ly__, _a_n__d__t_h_e__ir__c_o__n_c_e_r__n__f_o_r__t_h__e_ir___h_e_a_l_t_h_._____
7
___T__h_e_r_e___is__a_l_s_o__a__l_is__t__o_f__3__w__h__ic_h___m__a_k_e_s___it__m__e_m__o_r_a__b_le__. _____
_________________________________________________________________
7_)__T_h__e__d_e_s_c_r_ip_t_i_v_e__a_d_j_e_c_t_iv_e_s__`_n_e_w__'_a_n_d__`_im__p_r_o_v_e__d_' _h_a_v_e__p_o__s_it_iv_e____
___c_o_n__n_o_t_a_t_io_n_s__a_n_d__a_d_d__e_m__p_h_a_s_i_s_. _A_l_s_o_,_t_h_e__j_a_r_g_o_n__s_ig_n__a_ls__________
___k_n__o_w_l_e_d_g_e_,__r_e_s_e_a_r_c_h__a_n_d__e_x_p_e__r_t_is_e__a_n_d__t_h_u_s__e_m__p_lo_y_s__l_o_g_o_s_. _____
_________________________________________________________________
8 Lee's
Because
Pemvroeerrey-bCforoedoeyktniemedeed.Ms aeallitstle
8_)__A__s_s_e__r_t_io__n__is__u__s_e_d__i_n__t_h_e__s__t_a_t_e_m__e__n_t__"_.._.e__v_e_r_y_b__o_d_y__n_e__e_d_s___ ___a__l_it_t_l_e__m__o_r_e___f_r_e_e___t_im__e_._"__?__T_h__is__m__a_k__e_s__i_t__s_o_u_n_d___li_k_e__a_n____ ___i_r_r_e_f__u_t_a_b_l_e__f_a__c_t_,__w__h_ic__h__is__p__e_r_s__u_a_s_i_v_e_._____________________
? Stacey Lloyd 2014
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