Measuring the Pet Industry in 2022 - NIQ

Measuring the Pet Industry in 2022

What's now? What's next?

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Who is NielsenIQ?

Complete coverage

NielsenIQ has the only complete pet channel measurement in the industry to fuel powerful, actionable insights for both retailers and manufacturers

Unmatched pet item coverage & product attribution

We offer the most extensive pet item database in the industry, with custom pet product characteristics and robust product attribution, provides critical granularity for complete market truth

Measuring the Omni landscape

NielsenIQ's multi-year journey to unify in-store and online purchases into one Omnichannel data universe, combines rich POS and Panel data to give a complete view of the market

Pet industry leaders

Chosen partner of a majority of pet retailers and manufacturers, selected by APPA for critical market measurement and the exclusive insights provider for WPA

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? 2022 Nielsen Consumer LLC. All Rights Reserved.

Omni insights of the pet industry

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? 2022 Nielsen Consumer LLC. All Rights Reserved.

Consumers frequent traditional outlets more often than niche pet stores

Pet care by outlet channel* Total omni Conventional pet omni Mass omni Grocery in-store Pet big box in-store Pet pure play online Dollar in-store Warehouse club omni Farm & feed in-store Pet indie in-store Pet DTC online

% penetration 81.0% 64.6% 53.1% 46.7% 33.4% 32.8% 29.3% 18.9% 14.3% 2.3% 0.1%

Purchase cycle (days) 15 23 25 28 41 26 31 51 41 46 32

*Some Channel breaks are not mutually exclusive

Source: NielsenIQ Omnishopper, Pet Retail Breaks L52W W/E 06/18/22,

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? 2022 Nielsen Consumer LLC. All Rights Reserved.

Dollar sales accelerate while unit sales fall, showing the influence of inflation

Pet Care $ Volume % Trend

Pet Care Unit Volume % Trend

14.3% 13.3%

11.5%

6.2% 5.8% 3.0%

Total US xAOC

Total US Pet Retail

Apr-22 May-22 Jun-22

NielsenIQ; RMS Scan, Total US xAOC vs Pet Retail; L52 W/E 6/18/22 vs previous ? 2022 Nielsen Consumer LLC. All Rights Reserved.

-4.2% -4.7% -5.0%

-4.8% -5.1%

Total US xAOC Apr-22

-6.3% Total US Pet Retail May-22 Jun-22

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