Generic Strategy: Types of Competitive Advantage

Kotler, Philip. Marketing Management : Analysis, Planning, Implementation, and Control , 9th ed. Upper Saddle River, NJ : Prentice Hall, 1997. The Four P’s of the Marketing Mix. The phrase “the four p’s” is an easy way to remember and characterize the four most important marketing decision variables. The four P’s are price, product ... ................
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