STRATEGIC MARKETING FOR HEALTH CARE
Kotler, Philip. Strategic marketing for health care organizations: building a customer-driven health system/Philip Kotler, Joel Shalowitz, and Robert J. Stevens.–1st ed. p.; cm. Includes bibliographical references and index. ISBN 978-0-7879-8496-0 (cloth) 1. Medical care—United States—Marketing. I. Shalowitz, Joel, 1953- II. ................
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