Media Revision List - SFR
Media Revision List
|SOURCE |Link to Media |Comment |
|Dolce & Gabbana advert |Stereotypes – how men and women are presented|Suggests that men are superior to women and can control |
|5 men standing up |in advertising |them. |
|1 submissive woman lying down in the middle | |It may also have a dangerous message about male dominance|
| | |over women – even suggest rape. |
|American Pie Movie |Stereotypes. |Suggests that all young people are irresponsible and |
| | |obsessed with sex. It creates a negative image of young |
| | |people. |
|L’Oréal Advert and newspaper article |Dangers of advertising |It perpetuates the myth that the beauty standard is white|
|discussing this advert. |Identity and negative self-image. |skin, and blonde hair. This can create a negative image |
|Beyoncé was shown with lighter skin and |Adverts which only show one kind of beauty. |amongst black people who cannot “live up to” such an |
|blonder hair. | |image. Parallels can be made with The Bluest Eye by Toni |
|The company denied photoshopping her image. | |Morrison. |
|DVD – Outfoxed |Propaganda and Bias |Using euphemisms to encourage a more positive image of |
|A film documentary about Fox News Channel | |the war in Iraq e.g. sharpshooters instead of the war |
|which accuses it of bias and spreading | |snipers. |
|propaganda for the right-wing Republican | | |
|party in the USA. | |Shows how watching Fox News means that people have |
| | |unrealistic understanding of world events: |
| | |33% of Fox viewers believe that they have found WMD in |
| | |Iraq. Only 11% of viewers of other news channels believe |
| | |this. |
|The Dove Campaign – using their magazine |Advertising and its dangers. |They claim that by using “real women” they are |
|adverts and the Dove website: Campaign for |Self-image. |challenging notions of beauty and trying to say that we |
|Real Beauty. | |are all beautiful in our own way. |
| | | |
| | |A video on their website called EVOLUTION shows how |
| | |adverts completely transform a woman so that at the end |
| | |she no longer resembles herself. This shows that |
| | |Photoshop completely distorts the image we have of women |
| | |and creates unrealistic images – young girls aspire to an|
| | |image that does not really exist. |
| | | |
| | |In another advert called ONSLAUGHT, we see a young girl |
| | |confronted with thousands of images of women. The company|
| | |claims that such images means that young girls will have |
| | |low self-esteem and so may develop illnesses such as |
| | |anorexia or even turn to plastic surgery to change |
| | |“imperfections”. |
|Adbusters – an organisation which campaigns |Dangers of advertising |An anti-McDonald’s advert which shows a Big Mac Attack – |
|against the dangers of advertising and tries | |a man lying in a hospital bed attached to a heart |
|to make us aware of its lies. | |monitor. On the monitor we can see a M for McDonalds. The|
| | |advert therefore suggests that the company does not show |
| | |the true dangers of eating fast food – heart problems. |
| | | |
| | |Adbusters also have anti-Nike advert where they ask |
| | |questions about where the company produces their trainers|
| | |– reveals details about factory conditions and low pay |
| | |etc. Suggests such companies lie or hide such |
| | |information. |
| | | |
| | |Some mock adverts imitate Calvin Klein perfume adverts: |
| | |Obsession and Reality. They suggest that these show |
| | |unrealistic images of people which causes negative |
| | |self-images especially in young girls. In one image a |
| | |model is shown vomiting into a toilet – suggests the |
| | |reality behind such an image of thin models. |
| | | |
|DVD – Merchants of Cool |Dangers of advertising on young people |In one part of the programme, they look at how MTV |
|A PBS programme which looks at how | |markets their programmes at categories of teenagers: the |
|advertisers aim their products at teenagers. | |Mook (young boys) and the Midriff (young girls). |
| | | |
| | |Suggests that young people are now the target and the |
| | |victims of hard sell approaches. Could this be dangerous?|
|The Independent on Sunday news article: |Adverts as omnipresent. Danger of adverts on |By the age of 12, girls have seen about 77,500 adverts. |
|07/10/2007 |young minds. |This suggests that we are bombarded with adverts and so |
| | |are unable to avoid them. |
|Advert – Barnardos |Positive side to advertising – how charity |In this advert we can see that we need to make a |
|Shows a baby on a dirty floor injecting |adverts raise awareness. |difference between adverts which are selling a good, and |
|drugs. | |those which set out to help others. |
|It showed how battered children are at risk | |In this advert, the charity tries to raise awareness of a|
|from growing up to become drug addicts unless| |problem, and to make us give money to help others. |
|helped. | | |
................
................
In order to avoid copyright disputes, this page is only a partial summary.
To fulfill the demand for quickly locating and searching documents.
It is intelligent file search solution for home and business.
Related searches
- std 8 revision papers
- year 3 revision cambridge
- year 8 revision booklets
- ks3 science revision notes
- ks3 science revision worksheets pdf
- science revision year 7
- maths revision year 7
- class 8 revision papers
- science revision questions
- science revision questions jc
- ks3 revision science
- year 7 maths revision worksheets