Do You Remember - Northside Marketing Education



Oh, Do You Remember These?

1940 to 1949

1940 to 1949 EVENTS

• Franklin Delano Roosevelt was President from 1933-1945, and Harry S. Truman was President from 1945-1953.

• World War II began. The United States entered the war on December 7, 1941 with the attack on Pearl Harbor. This was the era of atomic warfare with the bombing of Hiroshima and Nagasaki.

• Women are working in factories again.

• Television emerged.

• Bing Crosby and Frank Sinatra records were popular.

• Joan Crawford was on the scene.

• Tennessee Williams (A Street Car Named Desire) and Arthur Miller (Death of a Salesman) won Pulitzers.

• Casablanca was released.

• Jackie Robinson broke the color barrier in professional baseball.

• The baby boom began.

1940 to 1949 FASHION

• Fabric was in short supply and the government regulated its use. General Limitations Order L-85 was created. This restricted the amount of fabric used for a garment and the number of pockets and buttons.

• Because of the war, fashion houses in Paris closed, and nylon was now used for parachutes, tents, and ropes.

• Scarce products for this decade were wool, silk, and rubber.

• American designers were given their first major opportunity in the 40s.

• Ready-to-Wear grew during the 40s.

• Christian Dior introduced “The New Look” with its rounded shoulders, full bustlines, tiny waists and full skirts. He also continued the A-line and Y-Line. Dior also became the first designer to license his name.

• Two-piece bathing suits debuted.

• Men wore single-breasted jackets with narrower lapels. They also wore contrasting sports coats and trousers.

• Oversized sweaters were called Sloppy Joes.

• Peplum jackets were popularized.

• Women wore pants.

• Women wore a pageboy haircut.

• Capezio ballet slippers were worn, as were bobby socks.

• Claire McCardell designed her denim “popover” dress and the dirndl skirt, which was a shorter, trimmer version of the peasant skirt.

• Black gloves were important.

• Vera Maxwell cultivated the American style.

• Women wore rolled up baggy jeans, untucked shirts, varsity letter sweaters, and striped football socks.

Oh, Do You Remember These?

1950 to 1959

1950 to 1959 EVENTS

• Harry Truman was President from 1945-1953, and Dwight D. Eisenhower was President from 1953-1961.

• The baby boom continued.

• The Korean War was fought.

• The term “teenager” came into general use.

• Teen idols were James Dean and Marlon Brando.

• Audrey Hepburn was a major star appearing in Funny Face.

• Rock ‘n’ Roll began.

• The I Love Lucy television show was popular.

• Elvis Presley hit the scene, and all America watched him on the Ed Sullivan Show.

• The United States economy was booming.

• The Civil Rights Movement became strong.

• Sputnik was the first space satellite sent up by the Russians.

• The first color television broadcast was seen.

• Barbie was introduced.

• American Bandstand hit the scene as well as Bill Haley and the Comets’ “Rock Around the Clock.”

• More women were entering the job market.

• The 50s introduced the credit card.

• West Side Story opened in New York.

• Marilyn Monroe and Jane Russell were the sex symbols of this decade.

• This was the era of air travel; commercial jets crossed the Atlantic.

• Regional shopping centers exploded.

1950 to 1959 FASHION

• Mamie Eisenhower popularized hats and the color pink.

• Dupont introduced Lycra spandex.

• White gloves were a must.

• Italy had an influence on fashion.

• Hubert de Givenchy opened his house in 1952. He designed the peasant blouse and elegant evening wear.

• Yves Saint Laurent (Trapezine Line) first designed for the House of Dior in the 50s.

• Dior was the big influencer of this decade. Dior designed a softer shoulder line.

• Acrylic and polyester fibers became available.

• Men became interested in fashion.

• In Paris, hemlines were 16 inches off the ground.

• The early 50s saw elegance, couture collections, tailored clothing, sportswear, and slacks.

• The mid-50s were laid-back, non-aggressive, leotards, tapered pants, hooded knits, and unisex fashions.

• Men wore narrow lapels, charcoal gray suits, and narrow pants. This was referred to as Ivy League. Madras was a popular material for sports coats.

• Leather jackets were worn.

• Claire McCardell designed casual jersey and denim garments as well as separates.

• Shirtwaist dresses were worn.

• Wash ‘n’ wear fabrics were developed.

• The Baby Doll look was in.

• Sweater sets were popularized, as well as sweaters.

• This was the era of pedal pushers and capri pants.

• Women began wearing miners’ dark-dyed denim Levis.

• Sportswear was important.

• Girls wore blue jeans and dad’s old shirt.

Oh, Do You Remember These?

1960 to 1969

1960 to 1969 EVENTS

• John F. Kennedy was President from 1961-1963, Lyndon B. Johnson was President from 1963-1969, and Richard Nixon was President from 1969-1974.

• Jacqueline Kennedy was a fashion icon.

• Lady Bird Johnson was the first to hold fashion shows in the White House.

• John F. Kennedy was assassinated.

• Neil Armstrong was the first man to land on the moon.

• Lyndon Johnson guided the Civil Rights Act of 1964.

• The 1964 Civil Rights Act guaranteed every citizen the right to vote.

• Martin Luther King was assassinated in 1968.

• United States became involved in the Vietnam War. We also saw many anti-war demonstrations (Kent State).

• The first televised presidential debate between Nixon and Kennedy was shown.

• Beatles and Beatlemania were everywhere.

• Woodstock hippies were on the scene.

• National Organization for Women (NOW) was founded.

• Psycho was released in 1960.

• Aretha Franklin, The Supremes, The Doors, Chubby Checker (The Twist), Sly and the Family Stone, Bob Dylan, Janis Joplin, Mick Jagger, and The Monkees were the entertainment industry’s mainstay.

• Flower power was everywhere.

• New sexual freedom (free love) was adrift, partly due to “The Pill.”

• The 60s were the era of youth.

1960 to 1969 FASHION

• London became a fashion capital.

• Mary Quant brought the mod look of miniskirts.

• The mini, midi, and maxi were in.

• Nehru jackets were worn.

• Courregés or go-go boots were in.

• Pierre Cardin designed the “nude” look in 1966 as well as astronaut suits and helmets.

• Twiggy was the model of the 60s.

• Anne Klein pioneered junior clothing, skirts, and blazers.

• Halston did the pillbox hat design for Jackie Kennedy.

• The New York Times supplement, Fashion of the Times, was the first magazine to put an African-American model on the cover.

• At the beginning of the decade, skirt lengths were at the knee but kept rising to miniskirts.

• First Lady Jacqueline Kennedy was an icon of style and refinement for this decade. Jackie also wore the Chanel suit, pillbox hat, and large sunglasses.

• Dress silhouettes included empire waistline, A-line, and/or straight-cut shapes.

• Yves Saint Laurent designed Mondrian paintings that were constructed of several blocks of colors.

• Pantsuits were worn.

• Denim and jeans were more widely accepted.

• “Black is Beautiful”, “Black Pride”, and “The Ethnic Look” were in.

• Rudi Gernreich’s topless bathing suit was shown.

• Men wore long sideburns, longer hair, pants flared, bell bottomed, and boots. Also during this time men wore turtlenecks, too many gold chains, and tight pants.

• On campuses, students wore torn jeans, ragged T-shirts, army boots, and long hair.

• Psychedelic designs were seen everywhere.

• Unisex styles showed up again.

• Beehives were the hairstyle of the decade.

• Bra burning was prevalent.

Oh, Do You Remember These?

1970 to 1979

1970 to 1979 EVENTS

• Richard Nixon was President from 1969-1974, Gerald Ford was President from 1974-1977, and Jimmy Carter was President from 1977-1981.

• Pat Nixon made wearing pants in public OK.

• The Watergate scandal led to Richard Nixon’s resignation.

• Women’s Lib Movement and Equal Rights Amendment were hot topics for the 70s.

• Discos were in.

• The Vietnam War continued.

• The military draft ended.

• Pocket calculators were first introduced.

• The Sony Walkman was introduced.

• Streaking was in.

• This was the Spielberg Generation with Jaws and Close Encounters of the Third Kind. Other popular movies were Rocky and The Godfather.

• Drugs were used for recreational enjoyment.

• Donna Summer (Disco Revolution) and Bob Marley were entertainers of the 70s.

• Studio 54 was the place to be and be seen.

• Saturday Night Fever, Diane Keaton in Annie Hall, Ali McGraw in Love Story, and The Rocky Horror Picture Show were released.

• Bo Derek corn-rowed her hair in 10.

• Roller skating was popular.

• Musical groups were The Jackson Five, The Osmonds, The Village People, James Brown, Bay City Rollers, and The Sex Pistols.

• Television shows during this decade were Happy Days and Charlie’s Angels.

• World’s first test tube baby was born.

• Jane Fonda’s video workouts were used by many women hoping to get in shape.

• Anti-fur lobbying was strong.

1970 to 1979 FASHION

• Women made clothing purchases for investment dressing.

• Separates, not coordinates, were worn.

• Form-fitting hot pants were popular.

• Shoes of the decade were platform shoes.

• Flared-legged trousers were worn by all.

• Second-hand clothing was popular.

• Leather chokers and bracelets threaded with beads were worn.

• Pants were tucked into knee-length boots.

• This was the “me” decade, anything goes, no rules in fashion.

• Men wore leisure suits and the Peacock look, broad upturned padded shoulders, fitted waistline, long jacket, and flared pants.

• Designer jeans were a status symbol.

• Ralph Lauren introduced four-inch wide ties, and established the Polo brand as his trademark.

• Pret-a-porter thrived.

• Giorgio Armani was popular.

• Calvin Klein was a household name with designer jeans.

• Betsey Johnson’s T-shirts and spandex knits were popular.

• Norman Kamali designed parachute nylon and sweatshirt material.

• Mary McFadden worked fine pleating.

• Women unsure about hemlines began wearing pantsuits. Trouser sales went up.

• Wrap skirts were popular.

• The string bikini was worn.

• Preppie was in.

• Crocheted hats and scarves were worn.

• Polyester was big.

• T-shirts became logos, billboards, and political slogans.

• Yves Saint Laurent, the Chanel of modern times, made the gypsy and peasant looks popular.

• Farrah Fawcett’s feathered hairstyle was worn by many.

• Gauchos were worn with boots.

• The 70s were a menswear craze.

• Halston was a popular designer during the 70s.

Oh, Do You Remember These?

1980 to 1989

1980 to 1989 EVENTS

• Jimmy Carter was President from 1977-1981, Ronald Reagan was President from 1981-1989, and George Bush was President from 1989-1993.

• Diana Spencer married Prince Charles.

• Women’s role in the workplace grew (careers before family).

• The terms Yuppie (upwardly mobile young professionals) and DINK (double income no kids) were coined.

• The Challenger disaster occurred.

• The stock market crashed in 1987.

• The Berlin Wall came down.

• MTV began and brought Prince and Madonna into homes.

• Night clubbing was the thing to do.

• The television series Dallas was viewed by many (Who shot J. R.?).

• AIDS was recognized as a worldwide epidemic (Halston, Perry Ellis, and Willi Smith died of aids). Rock Hudson made the disease public in 1985.

• Animal rights activists were strongly against fur.

• The physical fitness craze abounded.

• Flashdance and American Gigolo were released.

• In 1982 Time named “the computer” Man of the Year.

• The Gulf War began.

• Prince’s hit 1999 was released in 1982.

• Boy George, Grace Jones, Annie Lennox, and Madonna were entertainers of the 80s, as well as rock bands Metallica and Guns N’ Roses.

• Cellular phones were introduced.

• Bodybuilding was a craze.

• Recycling came to the forefront.

• People were eating health foods.

• Rolex watches were popular.

• Deregulation occurred.

1980 to 1989 FASHION

• Barbara Bush’s three-strand pearl necklace was popular.

• Female executives preferred broad-shouldered suit jackets, copied from men, to project equality and power. The power suit was a medium length skirt and tailored jacket.

• The Madonna-inspired bustier trickled down to the people.

• Lycra spandex was popular.

• Torn jeans and torn clothes were worn.

• The pouf skirt was worn.

• Miniskirts returned.

• Warm-up suits and sneakers hit the scene.

• There was a large expansion of major chains during the 80s.

• Armani suits were very popular with men.

• Levis with a shirt, sweater, and athletic shoes were worn by all.

• Designers on the scene were Louis Dell’Olio, Gianni Versace, Tommy Hilfiger, Liz Claiborne, Geoffrey Beene, Calvin Klein (shirtwaists), Giorgio Armani (culottes), Perry Ellis (hand-knitted sweaters), Donna Karan (classic sportswear and sarong skirts), Christian Lacroix (pouf design), Claude Montana (biker’s leather), Anna Sui (playful, feisty style), and Adrienne Vittadini (knits).

• Ralph Lauren, Donna Karan, and Calvin Klein became household names.

• Nike and Reebok became status logos for footwear.

• Swatch watches were the craze.

• Karl Lagerfeld took over Chanel.

• Power dressing was in.

• Mohawk hairstyles were the rage.

• Stirrup pants and cropped tops could be found in the 80s.

• Classic tailored suits with a bow at neckline were worn by many.

Oh, Do You Remember These?

1990 to 1999

1990 to 1999 EVENTS

• George Bush was President from 1989-1993, and Bill Clinton was President from 1993-2001.

• The Soviet Union collapsed.

• Patriotism was plentiful.

• The O.J. Simpson trial took place.

• The stock market saw its highest climb ever.

• There was an explosion of the microcomputer (pentium processor).

• Popular movies included Forrest Gump, Schindler’s List, Titanic, Pulp Fiction, Shakespeare in Love, and The Blair Witch Project.

• AIDS and cancer research were strong.

• Internet and the World Wide Web became available to the average household.

• The term “couch potato” was coined.

• Family vans were popular.

• Convenience food became abundant.

• Vegetarianism was in.

• Princess Diana was killed in an automobile crash.

• Carolyn Bessette Kennedy and John F. Kennedy, Jr. died in an airplane crash.

• Cigars were in vogue.

• Boys’ bands, such as N’Sync, Backstreet Boys, and 98 Degrees, were popular.

• Swing Music returned with Squirrel Nut Zippers.

1990 to 1999 FASHION

• Tattoos were an expression of individualism.

• The retro look, many silhouettes from previous decades, and platform shoes reappeared.

• We saw the return of the 70s fashions.

• Gianni Versace was murdered.

• Casual Friday was prevalent in the workforce.

• Doc Martens were popular.

• Miuccia Prada and Helmut Lang were influential designers of the decade.

• Top female executives would be seen in Armani pantsuits.

• Hillary Clinton popularized the suit.

• Miniskirts were worn in the workplace.

• The grunge look, with T-shirts under oversized flannel shirts, was in.

• Young people wore baggy pants and T-shirts. This is referred to as hip-hop style.

• Waif Kate Moss was a top model.

• Resale merchandise was popular.

• Menswear experienced dress down Fridays (khakis and button-down shirts).

• Thong bikinis were worn.

• Consumers shopped off-price and one-price stores.

• Designers on the scene were Richard Tyler (tailored clothing), Anna Sui, Isaac Mizrahi, Nicole Miller, John Galliano, Joseph Abboud, and Jil Sander.

Oh, Yes, You Do Remember These!

2000 to present

2000 to 2004 EVENTS

• A six-year-old Cuban boy Elián González, at center of an international dispute, was reunited with his father after federal raid of Miami relatives' home.

• The U.S. presidential election was the closest in decades. Bush's slim lead in Florida lead to an automatic recount in that state.

• Oprah Winfrey debuted O magazine.

• George W. Bush was sworn in as the 43rd president.

• Hijackers rammed jetliners into the twin towers of New York City's World Trade Center and the Pentagon. A fourth hijacked plane crashed 80 miles outside of Pittsburgh.

• Snipers preyed upon District of Columbia suburbs, killing ten and wounding others.

• Saddam Hussein was captured by American troops.

• In its second season, American Idol proved to be as popular as low-carb diets. Although Ruben Studdard was crowned America’s second Idol, runner-up Clay Aiken went on to win the hearts of pop fans.

• The Recording Industry Association of America cracked down on people who illegally swapped more than 1,000 songs over the Internet, filing lawsuits against hundreds of people, including a 12-year-old girl.

2000 to 2004 FASHION

• Fashions from the 60’s, 70’s, and 80’s reappeared.

• Tattoos continued to be an expression of individualism.

• Air Force Ones were popularized by rap and hip-hop groups and videos influenced the popularity of white (wife beater) t-shirts, gold jewelry, and fronts (gold teeth).

• Boys wore baggy pants.

• T-shirts with messages became popular.

• Designer clothes and shoes were a must and knockoffs of designer handbags were popular.

• More and more celebrities introduced clothing lines.

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