Exam 1 Study Guide



Exam 1 Study Guide

MGT 490 Managing the Enterprise

The purpose of this study guide is to help establish a domain of potential topics that might be on the exam. It is never intended to replace the chapters and understanding all of the concepts. This Study Guide will cover most, but not all, of the concepts that are on the exam. All of the questions are from the text and/or come from discussion in the classroom. The exam will be challenging; neither impossible nor easy. There will be a number of questions from each chapter and topic area covered in class. The exam will be a multiple choice format.

|Chapter 1 |Chapter 2 |Chapter 3 |

|Definition of Strategy |The External Environment |The Internal Environment |

|Goals of Strategy |The Six Segments of the General Environment |The Context for Internal Analysis |

|The Strategic Management Process |The Industry Environment |The Importance of Value to Customers |

|Characteristics of the New Competitive Landscape |Porter’s Five Forces Model |Resources |

|SWOT |The Determinants of the Strength of the Five Forces |Capabilities |

|The I/O Model |Any examples discussed |Core Competencies |

|The Resource-based Model |Any in-class exercises |Competitive Advantage |

|Vision | |Tangible Resources |

|Mission | |Intangible Resources |

|Types of Stakeholders | |Barney’s Four Criteria of a Sustainable Competitive |

|Any examples discussed | |Advantage |

|Any in-class exercises | |Porter’s Value Chain Analysis |

| | |Primary Activities |

| | |Support Activities |

| | |Any examples discussed |

| | |Any in-class exercises |

|Chapter 4 |

|Business-level Strategies |

|Cost Leadership Strategy |

|Differentiation Strategy |

|Focus Strategies |

|Integrated Strategies |

|Risks Associated with Business-level Strategies |

|Any examples discussed |

|Any in-class exercises |

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