HOW EFFECTIVE COMMUNICATION IMPROVES EMPLOYEES’ ATTITUDE AND ... - IJAFB

Volume: 7 Issues: 42 [August, 2022] Special Issues pp. 127 - 134

International Journal of Accounting, Finance and Business (IJAFB)

eISSN: 0128-1844 Journal website: DOI: 10.55573/IJAFB.074217

HOW EFFECTIVE COMMUNICATION IMPROVES EMPLOYEES' ATTITUDE AND ORGANIZATIONAL

PERFORMANCE?

Nurbarirah Ahmad1 Muhammad Airil bin Ahmad2 Muhammad Hazbullah bin Zulfakar3 Nadia Izzaty binti Aliyashak4 Jasrine Natasha binti Isham5

Nur Amylia binti Iazhar6

1Faculty of Business and Management, Universiti Teknologi MARA, Melaka,

(E-mail: nurbarirah497@uitm.edu.my) 2Faculty of Business and Management, Universiti Teknologi MARA, Melaka,

(E-mail: 2020973407@uitm.edu.my) 3Faculty of Business and Management, Universiti Teknologi MARA, Melaka,

(E-mail: 2020955263@uitm.edu.my) 4Faculty of Business and Management, Universiti Teknologi MARA, Melaka,

(E-mail: 2020973263@uitm.edu.my) 5Faculty of Business and Management, Universiti Teknologi MARA, Melaka,

(E-mail: 2020973411@uitm.edu.my) 6Faculty of Business and Management, Universiti Teknologi MARA, Melaka, (E-mail: 2020973433@uitm.edu.my)

Article history

To cite this document:

Received date : 14-6-2022

Ahmad, N., Ahmad, M. A., Zulfakar, M. H.,

Revised date : 16-6-2022

Aliyashak, N. I., Isham, J. N., & Iazhar, N. A. (2022).

Accepted date : 19-7-2022

How Effective Communication Improves Employees'

Published date : 8-8-2022

Attitude And Organizational Performance?.

International Journal of Accounting, Finance and

Business (IJAFB), 7(42), 127 ? 134.

___________________________________________________________________________

Abstract: The objective of this study is to look at the effectiveness of communication among employees that influence organizational performance. The current study involves a reviewed research articles which were gathered from Emerald Insight and Hein Online databases. A total of 15 articles have been reviewed from the year 2017 to 2022. This study has been classified into the definitions and dimensions of effective communication and employee attitude and job performance. It was discovered that one way to improve job performance and employee attitude in the workplace is through effective communication. Furthermore, this study also explores the impact on creating an employee with a positive attitude at work. This study also emphasizes the prudent attitude of employees in carrying out daily tasks in a workplace to avoid the occurrence of problems in the workplace. It is importance to all employees to always communicate more effectively to maintain the strategy of humanitarian value in organizations using their communication proper channels properly. In addition, this study can also provide awareness to employees inorder to improve their communication skill at their workplace. This review study on effective communication and employee attitudes, and job performance will be benefit to the employees, managers and organization in providing a clear guideline in improving organizational performance.

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Volume: 7 Issues: 42 [August, 2022] Special Issues pp. 127 - 134

International Journal of Accounting, Finance and Business (IJAFB)

eISSN: 0128-1844 Journal website: DOI: 10.55573/IJAFB.074217

Keywords: Effective Communication, Employee Attitude, Organizational Performance. ___________________________________________________________________________

Introduction Effective communication is more than just exchanging information. It is about understanding the emotion and intentions behind the information. As well as being able to clearly convey a message. The process involves listen carefully the message that been deliver and try to understand it. Therefore, effective communications plays and important role in the development of an organization. Moreover, build strong relationships and attract more opportunities for organization. Ineffective communication will lead to negative effects on the work of an organization. Other than that, intergration in communication is important especially during pandemic. This is due to the scenario during pandemic the workplaces and work pratices are becoming more digital, agile and volatile. (Nelke, 2021).

The various meaning of effective communication, employee attitude and job performance is also discussed in this study. The current study involves a reviewed research articles which were gathered from Emerald Insight, Hein Online and IEEE databases by using keywords of "effective communication", "employee attitude" and "job performance." The time frame for the inclusion of these articles is from 2012 to 2022. The articles related to effective communication, employee attitude and job performance were reviewed and classified based on author name, year of publication, study population, study design, country and outcome.

Literature Review

Communication Communication is the human activity that links people together and creates relationships. As per the communication model, information flows through channels of communication or media (Duncan & Moriarty, 1998). The article reviews show that communication facts on the integration and satisfaction in communicating and internal communication effectively. Overall, there is a meaning that can be interpreted from each effective communication keyword and comes with an authentic source from each author. Moreover, it can be concluded that this communication is very important for employee to continue the daily work in the workplace. Effective integrated communication creates a positive attitude in the minds of the employee termed as employee attraction (Nelke, 2021). Other than that, in communication we can also exchange information with each other to get the compatibility of understanding and emotion behind the information. In addition, communication also involve a few aspects of communication such as interpersonal skill, communication skill and interpretation skill. Therefore, communication is one of the important roles that can links people together and to create relationships. Based on Table 1 below, there is additional definitions of communication.

Communication Integrated communication

Effective integrated communication

Table 1: Definition of Communication Definition

is considered "effective" when the messaging is persuasive and goal-oriented and results in some form of action from the receiver Effective integrated communication is about consistent communication that is coordinated and integrated through several communication channels.

Source Spence (1994)

Gordon-Isasi et al. (2020)

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Volume: 7 Issues: 42 [August, 2022] Special Issues pp. 127 - 134

International Journal of Accounting, Finance and Business (IJAFB)

eISSN: 0128-1844 Journal website: DOI: 10.55573/IJAFB.074217

Communication satisfaction

Integrated communication

Internal Communication

Internal Communication

Communication satisfaction has been defined as an individual's satisfaction with various aspects of communication in interpersonal, group, and organizational contexts. Integrated communication is "an audience-driven business process of strategically managing stakeholders, content, channels, and results of brand communication programs Define internal communication as "communication between an organization's strategic managers and its internal stakeholders, designed to promote commitment to the organization, a sense of belonging to it, awareness of its changing environment and understanding of its evolving aims". Described as "the communication flow among people within the boundaries of an organization"

Hazen, (1977).

Kliatchko, (2008).

Welch

&

Jackson,

(2007)

Mazzei, (2010)

Employee Attitude Employee attitudes influence their behavior. In general, employees attitude whose influence on individual and organizational performance is widely attested to in the literature (Riketta, 2002) and positive attitudes may have a significant impact on individual and organizational performance. In addition, attitudes can also be negative attitudes for employees who have bad behavior. On the positive side, however, if management shows a willingness to listen and adapt, that very attitude itself can provide hugely significant boosts to morale. Each author interprets various meanings of authentic attitudes for us to believe. Furthermore, it can be stated that this attitude is important in inspiring every employee to strive to achieve high job performance. In conclusion, one of the key factors in employee attitudes is job satisfaction. If employees enjoy their work, feel confident in their ability to succeed in a given task, and appreciate the role assigned to them, they are more likely to have a positive attitude in the workplace.

Attitude Employee Attitude Employee attraction

Positive attitude

Employees Attitude

Mental Attitude

Table 2: Definition Employee Attitude Definition

Attitudes have an influence on behavior and the "intention to" behave in a certain way Attraction is specifically about passive, "attitudinal and affective" thoughts about the organization as an employer brand. Subordinates perceiving support of supervisor's vis-a`-vis organizations cultivate positive attitudes and engage in extra-role behaviors. Employees attitudes whose influence on individual and organizational performance is widely attested to in the literature Mental attitude is an attitude that encourages an employee to strive for maximum work performance.

Source Fishbein & Ajzen (1975) Highhouse et al., (2003).

Rhoades

&

Eisenberger,

(2002)

Riketta, (2002).

Mangkunegara, (2015)

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Volume: 7 Issues: 42 [August, 2022] Special Issues pp. 127 - 134

International Journal of Accounting, Finance and Business (IJAFB)

eISSN: 0128-1844 Journal website: DOI: 10.55573/IJAFB.074217

Organizational Performance Based on our understanding of the definition of organizational performance is shown that related multiplicable function of motivation and ability to employee behavior. (Campbell et al., 1993) meaning that, motivation is one of the forces that lead to performance also the desire to achieve a goal or a certain performance level, leading to goal-directed behavior and ability or having the skills and knowledge required to perform the job is also important and is sometimes the key determinant of effectiveness. Therefore, employees and employers must also think broadly about the productivity of things to make the effort, skills, and results in line with the success of an organization. In the meantime, the high-performance organization is a conceptual, scientifically validated structure that managers can use for deciding what to focus on to improve organizational performance and make it sustainable. However, factors that can affect an organization's high performance are improving the competence and attitudes of the workforce. Last but not least, motivated employees with high levels of job involvement are considered an important element of an organization

Table 3: Definition of Organizational Performance

Organizational Performance

Definition

Source

Employee job Job performance has typically been conceptualized Rotundo

&

performance

as the "actions and behaviors that are under the Sackett, (2002).

control of the individual that contribute to the goals

of the organization".

Performance

Performance is a set of behaviors with evaluative Borman

&

elements recognized to be positive or negative for Motowidlo,

an employee.

(1997)

Employee Job Defined as employee productivity, while in a Chen, (2014)

performance

broader sense it is defined as the combination of

efforts, skills, and results obtained and is critical for

both employees and enterprises

High

Higher organizational performance, are a Shore et al.,

Organizational consequence of a positive employment experience (2009)

Performance

and are an outcome of employee?organizational

relationship (EOR)

Job Performance Job performance is a multiplicable function of Campbell et al.,

motivation and ability

(1993)

Table 4: Summary of Literature Search

No

Authors

Year

Study population

Study Design

Country

Factors

1. Deepa & 2022 Indian

Longitudinal India

- Effective

Baral

Employee

integrated

communication

2. Mohammad 2016 International Cross

Iran

Jalalkamali

Joint Ventures sectional

et al

in

Iran

Employee

- Communication satisfaction

Outcome

- Employees positive attitude (Employees attraction)

- Work values

130

Volume: 7 Issues: 42 [August, 2022] Special Issues pp. 127 - 134

International Journal of Accounting, Finance and Business (IJAFB)

eISSN: 0128-1844 Journal website: DOI: 10.55573/IJAFB.074217

3. Sebasti?n Villa et al

2017 Single Humanitarian Organizations

Cross Sectional

4. Shilee A. 2013 Indian

Dasgupta et

Employees

al

Crosssectional

5. James Baba 2012 Ghanaian

Cross-

Abugre

Organizations sectional

6. Na Mao et al 2013 Chinese

Cross-

Manufacturing sectional

Industry

7. Deepa & 2021 Business

Cross-

Baral

process

sectional

Management

Industry India

8. Minjeong 2016 Mediation of Cross-

Kang and

Employee

sectional

Minjung

Organization

Sung

9. Syahrul

2021 PT. Abasando Cross-

Muhammad

Prima

sectional

Aljupri and

Indonesia

Shinta

Oktafien

10. RushdiZaiter 2021 Sanita

Cross-

et al

Lebanese

sectional

Company

11. Xiayu Chen 2020 Firm in China and Shaobo Wei

Crosssectional

12. Fariborz

2020 Department

Rahimnia

Management

and Homa

Molavi

CrossSectional

Somalia

India Ghana China

India

- Effective communication mechanisms

- Objectives factors such as skills, background, and experiences

- Effective communication

- Communication style

- Managerial Communication

- Employee perspectives of highperformance work system

- Improving the competence

- and attitudes of the workforce

- Effectiveness Integrated communication

- Effectiveness and efficiency of humanitarian programs

- Builds relationships

- Supportive communications of supervisors

- Managerial interactions

- affect - Employee and

firm performance

- Positive relationship

India, - Symmetrical

USA,

internal

South

communication

Korea

Indonesia - Organizational

communication

- Positive quality of employee relationships

- Employee performance

Lebanon China

- Total quality management

- Empowerment training communication teamwork leadership

- Vertical and horizontal communication.

- Employee Performance

- Employee performance.

Iran

- Communication - Innovation

and innovation performance

performance

- Positive

communication

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