Experience is everything: Here’s how to get it right
among U.S. customers, 65% find a positive experience with a brand to be more influential than great advertising. Q: When it comes to making purchase decisions, how important is customer experience in choosing between options? Source: PwC Future of Customer Experience Survey 2017/18 77% Argentina 84% Colombia 72% Canada 88% Mexico 89% Brazil 75% ... ................
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