WARM-UP: Student is to access activity of choice on Quia ...



CONTENT/TEACHING OUTLINE LESSON PLAN 5-7 thru 5-11-12

SPORTS AND ENTERTAINMENT MARKETING Susan Herman

9.00 Explore career-sustaining opportunities in sports and entertainment marketing.

9.03 Explain ethical responsibility in the sports and entertainment industry

EQ? How is the ethical conduct of an organization determined? What is meant by code of ethics?

DAY 1 and Day 2 5-7 and 5-8-12

Warm-Up ID terms from previous objectives

|1 |Difference between retail cost and retail price: | | Benefits |

|2 | This is our best selling shirt – comes in 4 colors | | Allowance |

|3 | Potential customer | | Unfilled desire |

|4 | When to stop by Harris-Teeter to buy groceries | | Completing the sales transaction |

|5 | Whether to buy a Mercedes or BMW: | | Sales promotion |

|6 | Whether to advertise in Observer, Herald or News: | | Income |

|7 | Experience, other people, publications, formal training | | Institutional promotion |

|8 | Satisfaction a customer will get from a purchase: | | sampling |

|9 | Need is required to live (food, etc.); want is a/an: | | Product promotion |

|10 | Offering 10 free shirts for a large order: | | Premium |

|11 |All sales less returns and allowances: | | In-stadium promotions |

|12 | Add amts, add sales tax and total: | | Routine decision making |

|13 | NBA Read to Achieve | | Limited decision-making (choosing between 2 or 3) |

|14 | Lucky seat give aways and mascot races: | | Obtaining product/service information |

|15 | Advertising used to promote release of new CD: | |rebate |

|16 | Wendy coupons on back of NHS sports tickets: | | Mark-up – covers expenses and allows for a profit |

|17 | Lucky fan goes on stage with Faith Hill: | | Prospect |

|18 | Buy 2 cases of Gatorade and get a free cooler: | | |

| | | |Extensive decision-making |

|19 |Reduction of sales price – mail in form with copy of receipt. | | coupon |

|20 | Clip form from newspaper and present when purchasing – allows for a | | Merchandise approach |

| |reduction in price: | | |

A. Define ethics.

1. Ethics are the moral decisions of what is right or wrong.

2. Ethical behavior is knowing the difference between right and wrong and consciously choosing to do what is right.

3. Ethical conduct of an organization is determined by the actions, attitudes, or behavior of employees.

4. Ethics of companies, athletes, or entertainers has come under increased public scrutiny in recent years.

5. A code of ethics is a written statement of responsibility for proper actions, attitudes, or behaviors for employees.

ACTIVITY 1: Your school could be considered an organization. Answer the following questions regarding conduct at school.

1. Bill likes to think of himself as an ethical person and has plans in place to allow him to progress in life with a satisfying job and living in a community where he enjoys interacting with friends and family. He hopes at some point to have a family and wants his children to be in a safe environment. In high school, he takes his education seriously and is always one of the first people to complete his assignments. Tom and Frank would rather goof off than do well in the class. Tom will even put a lot of pressure on Bill wanting to copy Bill’s work. What is the ethical thing for all three of the boys to do?

2. Is making the right ethical choices in school as a teenager the same as making the right ethical choices as an adult on their job? Be specific with your answer.

3. How do ethics apply to sporting events in high school?

4. List 5 things from the student handbook (similar to code of ethics) which you think are important to the environment at Northern High School.

5. How important is it to respect the property of your classmates and the property of the school?

6. Would writing on the walls of a bathroom at school be different than writing on the walls of your home? Why or why not?

7. Should a person be able to leave their property (cell phone, food, etc.) within a high school student’s reach and not worry?

8. What has happened in our society to make us worry about theft?

9. If a student steals another student’s work and takes credit for it - - how should he/she be punished?

10. Share some behavior you have witnessed that you think is unethical.

ACTIVITY 2: Pick three famous athletes who have been cited for unethical behavior. Name the athlete, name the offense, name the consequences.

Pick three famous entertainers who have been cited for unethical behavior. Name the entertainer, name the offense, name the consequences.

ACTIVITY 3: What is meant by the term “white collar crime”. Research the internet to find 3 cases of white collar crime which you find to be interesting. Provide the details.

Case 1:

Case 2:

Case 3:

DAY 3 and Day 4 5-9 and 5-10-12

EQ?: What does the term “bait and switch” refer to? EQ? What is meant by the term price fixing?

Warm-Up ID terms from previous objectives

|1 |Protection for negative publicity re: spokesperson | |Temp. disability insurance |

|2 |Cover damage to production sets: | |Workman’s comp. ins. |

|3 |Discover marathon winner had taken shortcut | |Economic risk |

|4 |Popular artist took year off due to hip surgery: | |Risk |

|5 |Falling light fixture strikes cameraman in head: | |Surveillance cameras |

|6 |Internal theft at sporting goods store | |4 components of security plan |

|7 |Losing $$$ on athletic apparel which did not sell well | |Risk prevention |

|8 |Skating rink closed for 3 mos – was struck by lightening | |Proximity card |

|9 |Cuban BB team lost support with the fall of Communism | |kiosk |

|10 |Tax increase | |Image protection |

|11 |Flooding delayed delivery of sporting goods | |Prize indemnity ins. |

|12 |Possibility of financial failure | |Employee steals cash from drawer |

|13 |Carowinds relies heavily on this type of security | |security |

|14 |Identify, measure, determine, implement | |Economic risk |

|15 |H.R. Dept. carefully screens prospective employees | |Price of deep fat fryer |

|16 |Passing security card w/I 2 ft. of card reader | |Economic risk |

|17 |Measure taken to guard again crime/attack: | |Per capita |

|18 |Stand alone cart vending merchandise | |Natural risk |

|19 |Spending by each spectator at an event: | |Natural risk |

|20 |Ex. Of start-up cost | |Property insurance |

ACTIVITY 1: Use the information below to answer the questions that follow.

B. Identify ethical responsibilities to customers.

1. Full disclosure.

a. Customers must be informed of a product’s features, conditions, and price.

b. Companies have a responsibility to inform consumers of negative results from the use of a product.

2. Truth in advertising.

a. False advertising is unethical and illegal.

b. “Bait and switch” practices lure customers with a low-price product, but the company has no intent to sell that product to the customer. The company then attempts to persuade the customer to purchase a higher priced product.

3. Price fixing is an illegal agreement between a manufacturer and a company to set prices for a product.

4. Unsafe products are manufactured with low-quality or potentially harmful materials that could present a hazard to the consumer. Unsafe products can result in lawsuits and a negative company or brand image. The Consumers Union is an independent, nonprofit testing and information organization that evaluates products for the benefit of consumers.

5. The Federal Trade Commission (FTC) enforces federal antitrust and consumer protection laws, such as advertised prices.

6. The Consumer Product Safety Commission is an independent federal regulatory agency. The CPSC attempts to reduce the risk of injuries and deaths associated with consumer products by developing product standards, conducting research, and educating consumers about potential product hazards.

Question A – Customers must be informed of a product’s features, conditions and price?

Question B – Name of independent federal regulatory agency that attempts to reduce the risk of injuries associated with consumer products?

Question C – Describe the practice of bait and switch:

Question D – Agency which enforces federal anti-trust and consumer protection laws.

Question E – Independent, nonprofit testing and information organization that evaluates products for the benefits of consumers?

Question F – Define full disclosure

Question G – Illegal agreement between manufacturer and a company to set prices for a product?

Question H – National delivery company was making false claims in their ads – which agency will investigate?

Question I – Radio ad stated children under 6 admitted free. Upon arrival they were charged. Ex. Of?

Question J – All convenience stores on Guess Road met and decided what to charge for gasoline. Ex. Of what?

Question K – Agency responsible for consumer protection and advertising?

Question L. PSL owner was advised of term and conditions prior to the purchase. Ex. Of ?

Question M- Fitness equipment manufacturer found out about injury causing possibility – must notify consumers – ex. Of?

✓ ACTIVITY 2 Have students create a sports and entertainment marketing example of “bait and switch.”

✓ ACTIVITY 3 Have students create a sports and entertainment marketing example of price fixing.

✓ ACTIVITY 4 Students to complete a review crossword of previous objectives covered

DAY 5 5-11-12 EQ?What is considered to be the ethical responsibility of employees?

Warm-Up: Choose Quia activities related to 9.00.

C. Identify ethical responsibility of employees.

1. Work habits

a. Be on time for work.

b. Work hard.

c. Be truthful and honest.

d. Be reliable and dependable.

e. Use initiative.

f. Give proper notice if leaving a job.

2. Loyalty

a. Keep confidential information classified.

b. Avoid gossip.

c. Practice good work habits.

3. Business image

a. Make a good first impression with customers.

b. Ones conduct should reflect positively upon the business.

✓ ACTIVITY 1 Use the information presented above to determine the correct answers for the questions below:

1. Employee arrives on time for work and willingly accepts responsibility - he displays____________________

2. Wes is a successful sales rep and takes on additional responsibility on his own ____________________

3. Manager of upscale club dresses well and makes good 1st impression _____________________

4. In an organization, the employees actions determine the organizations' ______________________

5. Employee avoids office lounge to avoid gossiping about the boss. _______________________

6. Mgr. of HR Dept. has access to files with confidential info - he takes this seriously – displays __________

✓ ACTIVITY 2 It is typical for students in the elementary grades to study character traits and often students will vote on which child exemplifies the particular trait for the week or month. Choose 10 character traits that you think are your strengths and explain how this trait relates to you by your actions. Pretend you are in elementary school and pick a student in your class that represents the most positive traits (it cannot be you).

A.

B.

C.

D.

E.

F.

G.

H.

I.

J.

Most positive traits?

ACTIVITY 3 Choose 5 character traits you would like to improve on and list the reasons why.

A.

B.

C.

D.

E.

DISCUSSION

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