Effective January 1, 2017 The Washington Post Washington ...

[Pages:8]The Washington Post

2017 General Ad Rates All rates gross Effective January 1, 2017

Washington Post Media covers 64% of the Washington metro market

in an average week, with a cumulative* seven-day reach of 3.1 million readers in the Washington Designated Market Area (DMA) and more than 2.7 million readers in the Washington metro market.

The Washington Post Nearly half of Washington metro market adults read the printed Post

each week.

TOTAL PRINT CIRCULATION: 359,158 (Daily); 551,360 (Sunday)

AVERAGE ISSUE READERSHIP, WASHINGTON METRO MARKET: 992,727 (Daily); 1,352,906 (Sunday)

AVERAGE ISSUE READERSHIP, WASHINGTON DMA: 1,089,964 (Daily); 1,516,082 (Sunday)

Sources: Nielsen Scarborough 2016, Release 1; AAM Audit, 2015

reaches nearly 1.7 million adults in the Washington

DMA each month -- and more than 66 million unique visitors across the United States. Readers rely on for award-winning, up-to-the-minute news, live online discussions and original video content.

Sources: Nielsen Scarborough 2016, Release 1; comScore Media Metrix, April-June 2016, three-month average

Express is our free daily newspaper published in a convenient tabloid

format to provide a brief read of the day's news. It is distributed via courtesy racks and hawkers at key urban locations and Metro stations to active and upwardly-mobile Washingtonians Monday through Friday.

TOTAL CIRCULATION: 143,132

AVERAGE ISSUE READERSHIP, WASHINGTON METRO MARKET: 339,864

Sources: Nielsen Scarborough 2016, Release 1; CAC Quarterly Data Report, Q2 2016

El Tiempo Latino is our free Spanish language newspaper published on

Fridays and distributed in nearly 1,400 locations including Metro stations, bus stops, retail outlets and embassies. El Tiempo Latino is read by more adults than all other Washington-area Spanish language newspapers combined.

TOTAL CIRCULATION: 49,472

AVERAGE ISSUE READERSHIP, WASHINGTON METRO MARKET: 121,151

Sources: Nielsen Scarborough 2016, Release 1; AAM Audit, 12 months ending December 31, 2015

Washington Post Mobile offers anyone

with a mobile phone access to The Washington Post's unparalleled local and national news, analysis and commentary; readers can also sign up for text alerts to make sure they stay informed wherever they are. Washington Post Mobile leverages the latest mobile advertising technologies to help advertisers benefit from this highly-engaging medium.

Washington Post Mobile Apps

? The Washington Post App for iPad ? The Washington Post App for Kindle Fire ? The Washington Post News App ? The Going Out Guide App ? D.C. Rider ? Explore D.C.

Visit for the latest information, including advertising rates, deadlines, sales contacts, new opportunities and details about how to send ad materials electronically.

*Cumulative includes The Washington Post, , Express and/or El Tiempo Latino in a seven-day period. Source: Nielsen Scarborough 2016, Release 1

1

General

2017

All rates net Effective January 1, 2017

Full-Run Advertising Rates

All positions are at the publisher's option. In no event will adjustments, reinstatements or refunds be made because of the position and/or section in which an advertisement has been published. The Washington Post will seek to comply with position requests and other stipulations that appear on insertion orders.

Dollar Volume Discount Rates (per column inch)

The following rates are based on gross contract year spending (before any commissions) across Washington Post Media products and all premiums (position and color included). An annual agreement must be signed in advance.

Level Open* $175,000 $300,000 $500,000 $750,000 $1,000,000 $1,250,000 $1,500,000 $1,750,000 $2,000,000 $2,500,000 $3,000,000

Daily $927 $697 $682 $667 $661 $655 $637 $629 $623 $617 $610 $604

Sunday $1,297 $980 $958 $938 $932 $926 $906 $886 $878 $872 $868 $849

* Open rate agreements not accepted

Full-run advertising running on Thanksgiving Day is subject to a 15% surcharge on both space and premiums.

Combination Rate

The combination rate below applies to two insertions of the same ad (on the same order) published within 31 days. One of the two insertions must appear on a Sunday; the other must appear on a Saturday or a weekday. Both ads count toward fulfillment of annual agreements.

Per Column Inch (per insertion)

$673

Fed Page/Outlook

Regular open or annual agreement rates apply for these preferred positions, plus the appropriate premium position charges shown on page 4. Premium position charge frequency discounts are available.

Targeted Opportunities

The Washington Post's Capitol Hill inserts and wraps are delivered exclusively to government officials in Washington's most important office buildings. Special conference wraps are also available to target audiences for live events.

2

Frequency Rates

The following rates apply to signed annual agreements. Revenue under these agreements counts toward the fulfillment of Dollar Volume Discount (DVD) agreements.

Full Page Frequency Rates (per column inch)

Broadsheet*

Daily

12 Pages

$623

24 Pages

$596

36 Pages

$576

* A full broadsheet page in The Washington Post is 6 columns x 21".

Sunday $880 $843 $817

Annual Frequency Rates (per column inch)

The following rates apply to signed annual agreements.

3 to 12 Insertions 13 or More Insertions

Daily $713 $679

Sunday $996 $948

Monthly Frequency Schedule

The required insertions must run each week for a minimum of four consecutive weeks. There is a two column-inch minimum. All insertions must be the same size. Different copy is allowed but must be for the same product.

2 Insertions Per Week 3 Insertions Per Week 4 Insertions Per Week

Daily $563 $527 $498

Sunday $705 $667 $644

Full-Run Color Advertising Rates

Broadsheet* Tabloid**

Daily $10,894 $5,451

Sunday $13,457 $6,730

n Smaller sizes are available at the publisher's option. n Rates shown are for standard color inks listed in the

NAA ROP8. n Rates shown are for color only. Additional space charges apply.

* Minimum 42 column inches ** Minimum 36 column inches

Full-Run Advertising Rates

2017 General Ad Rates All rates gross Effective January 1, 2017

Position Premium (per column inch)

Frequency pricing is available. Contact your Account Manager for details.

Section

A Section Pages A2, A3 or A5 Page A4 Back Page (flat rate)1 The Fed Page

First Business Page Strip Ad2 Stock Table Strip (flat rate)3

Health & Science Pages 2 to 11 and Back Page Other Specified Pages

Metro Inside Back Page

Outlook Section TV Grid ? Opposite (Style section) Weekend

Pages 2 to 11 and Back Page Other pages (if specified) Weather Page (flat rate)4

Other Specified Pages/Sections

Daily

$220 $172 $30,734 $182 $4,288 $4,288

$145 $109

$109 N/A $109

$148 $111 $3,949 $109

Sunday

$228 $179 $33,392 N/A N/A N/A

N/A N/A

$116 $172 N/A

N/A N/A $3,949 $116

1Premium includes both position and color charges. Minimum size is 6 columns by 18".

2Premium includes both position and color charges. Ad size is 6 columns by 3". Frequency discounts are available.

3Premium includes both position and color charges. Ad size is 6 columns by 3". Frequency discounts are available.

4Premium includes both position and color charges; runs on the back page of the Metro section. Available size is 6 columns by 10.5".

The Washington Post Magazine

Publishes Sunday

Frequency Full Page 1/2 Page 1/3 Page 1/6 Page 1/12 Page

Open $34,340 $22,220 $16,160 $5,050 $2,420

3x $30,910 $20,000 $14,540 $4,540 $2,180

Section Front Ads

Frequency pricing is available. Contact your Account Manager for details.

Section

Main News Metro Sports Style Business Outlook Arts & Style Travel Health & Science Food Local Living Weekend Extras

Day

Daily/Sunday Daily/Sunday Daily/Sunday

Daily Sunday Sunday Sunday Sunday Tuesday Wednesday Thursday Friday Sunday

Broadsheet/ Tabloid

Broadsheet Broadsheet Broadsheet Broadsheet Broadsheet Broadsheet Broadsheet Broadsheet Broadsheet Broadsheet

Tabloid Tabloid Tabloid

Section Front Ad Types

Frequency pricing is available. Contact your Account Manager for details.

Strips* Tiles** Jewel Boxes*** (Main News only)

*Broadsheet ad size is 6 columns x 3"; tabloid size is 5 columns x 2". **Tile ad size is 2.5" x 1.5". Additional tile ad size is 3" x 1.5" and is available in Sports. ***Jewel Box ad size is 2 broadsheet columns x 4.25".

Specialty Products

These specialty products enhance impact and value, available on Main News and other sections. Contact your Account Manager for more information.

n Gatefolds and Spadeas n Stickers

6x $29,190 $18,890 $13,740 $4,290 $2,060

12x $27,470 $17,780 $12,930 $4,040 $1,940

26x $24,040 $15,550 $11,310 $3,530 $1,700

51x $20,600 $13,330 $9,700 $3,030 $1,450

3

2017

All rates net Effective January 1, 2017

Express

Publishes Monday through Friday

n MODULAR AD RATES

Within 7 days Double Truck Color B&W Full Page Color B&W

Open 10x

20x

35x

50x

Open

2x

3x

4x

5x

$14,829 $13,651 $13,145 $12,405 $12,032 $12,600 $11,421 $10,915 $10,175 $9,802

7,062 $6,500 $6,259 $5,907 $5,730 $6,000 $5,438 $5,197 $4,846 $4,668

Position Premiums (modular ads)

Double Truck

$2,057

Full Page

Back Page

$1,243

Pages 4?11

$1,243

Other Specified

$983

Sponsorship Premium

$1,329

n INCH RATES

Annual

Open 10x

20x

35x

50x

Within 7 days Open

2x

3x

4x

5x

Rates (per column inch)

$108

$98

$94

$88

$85

Color Premium (per column inch)

$17.50

El Tiempo Latino

Publishes weekly

Position Premiums (per column inch)

Inside Front

$22

Page 3 Strip

$24

Pages 4 to11

$22

Weekend Pass Strip

$20

Other Specified

$18

Sponsorship Premium

$24

Coverwraps

2-page Coverwrap 4-page Coverwrap

$21,210 $31,815

Sticky Notes

Printing and Application Application Only

$8,335 $6,900

Pop-up Strips

Single Strips Double Truck

4 page $5,441 $5,621

Express Combination Rate Discount

Advertisers that publish an ad in Express within a seven-day period of placing the same ad in Washington Post products (ROP, The Washington Post Magazine, Local Living, the Extras, TV Week, Special Sections and Preprints) are entitled to the 50x rate in Express. All ads must be on the same order.

National Display Ad Rates Annual Agreement Rates (Based on inches)

Rates

Open

Per col. inch

$44.00

Full page

$5,280.00

1/2 page

$2,640.00

1/4 page

$1,320.00

1/8 page

$660.00

1/16 page*

$352.00

*1/16 page is calculated based on 8 column inches.

100 $39.70 $4,764.00 $2,382.00 $1,191.00 $595.50 $317.60

500 $39.10 $4,692.00 $2,346.00 $1,173.00 $586.50 $312.80

1,000 $37.80 $4,536.00 $2,268.00 $1,134.00 $567.00 $302.40

2,500 $36.90 $4,428.00 $2,214.00 $1,107.00 $553.50 $295.20

3,000 $36.40 $4,368.00 $2,184.00 $1,092.00 $546.00 $291.20

5,000 $35.90 $4,308.00 $2,154.00 $1,077.00 $538.50 $287.20

Online --

$35.00 $30.00 $20.00 $15.00 $5.00

Premium Positions

Any Specified Page

Display Color Rates

80 Inches or More Less than 80 Inches

4

15%

$501 $7 per column inch

Translation fee

Per Half Hour of Translation Time ($83 minimum)

$83

Agency commission of 15% is allowed to recognized advertising agencies only.

Sticky Notes

Printing and Application Application Only

$2,300 $1,150

Zoned Advertising Rates

2017 General Ad Rates All rates gross Effective January 1, 2017

Local Living (tabloid, publishes Thursday) Full Run D.C. Maryland

Montgomery Montgomery North Montgomery South

Outer Ring Maryland Prince George's Southern Maryland Virginia Alexandria/Arlington Fairfax

Fairfax North Fairfax South Loudoun Outer Ring Virginia Prince William Local Living Home (tabloid, publishes Thursday) Full Run Maryland and D.C. Virginia Extras (tabloid, publishes Sunday) Loudoun Prince William Health & Science (broadsheet, publishes Tuesday) Full Run Food (broadsheet, publishes Wednesday) Montgomery, Howard and NW D.C. Prince George's, Anne Arundel and D.C. East Virginia Weekend (tabloid, publishes Friday) Montgomery, Howard and NW D.C. Prince George's, Anne Arundel and D.C. East Virginia Arts & Style (broadsheet, publishes Sunday) Montgomery, Howard and NW D.C. Prince George's, Anne Arundel, So. Maryland and D.C. East Virginia

Open

$583.00 $160.00 $254.00 $146.00 $62.00 $123.00 $30.00 $104.00 $26.00 $309.00 $102.00 $146.00 $123.00 $62.00 $27.00 $26.00 $33.00

$583.00 $266.00 $309.00

$35.00 $53.00

$386.00

$271.00 $179.00 $314.00

$271.00 $179.00 $314.00

$318.00 $209.00 $374.00

Annual Contract Rates*

5x

13x

26x

48x

per column inch

$513.04

$507.21

$495.55

$466.40

$140.80

$139.20

$136.00

$128.00

$223.52

$220.98

$215.90

$203.20

$128.48 $54.56

$127.02 $53.94

$124.10 $52.70

$116.80 $49.60

$108.24

$107.01

$104.55

$98.40

$26.40

$26.10

$25.50

$24.00

$91.52 $22.88

$90.48 $22.62

$88.40 $22.10

$83.20 $20.80

$271.92

$268.83

$262.65

$247.20

$89.76

$88.74

$86.70

$81.60

$128.48

$127.02

$124.10

$116.80

$108.24 $54.56 $23.76 $22.88

$107.01 $53.94 $23.49 $22.62

$104.55 $52.70 $22.95 $22.10

$98.40 $49.60 $21.60 $20.80

$29.04

$28.71

$28.05

$26.40

per column inch

$513.04

$507.21

$495.55

$466.40

$234.08

$231.42

$226.10

$212.80

$271.92

$268.83

$262.65

$247.20

per column inch

$30.80

$30.45

$29.75

$28.00

$46.64

$46.11

$45.05

$42.40

per column inch

$339.68

$335.82

$328.10

$308.80

per column inch

$238.48

$235.77

$230.35

$216.80

$157.52

$155.73

$152.15

$143.20

$276.32

$273.18

$266.90

$251.20

per column inch

$238.48

$235.77

$230.35

$216.80

$157.52

$155.73

$152.15

$143.20

$276.32

$273.18

$266.90

$251.20

per column inch

$279.84

$276.66

$270.30

$254.40

$183.92

$181.83

$177.65

$167.20

$329.12

$325.38

$317.90

$299.20

Color** per ad 20% 20% 20% 20% 20% 20% 20% 20% 20% 20% 20% 20% 20% 20% 20% 20% 20% per ad 20% 20% 20% per ad 20% 20% per ad

Contract Rate per full page $4,958.48 $4,958.48 $4,958.48 per full page $4,958.48 $4,958.48 $4,958.48 per full page $5,079.38 $5,079.38 $5,079.38

* A signed agreement is required to qualify for Annual Contract rates. Only zoned advertising in Food, Weekend, Arts & Style, Local Living, Local Living Home and the Extras fulfills this agreement. ** Color charges are per zone. The minimum ad size for color in the Extras is 8"; in Health & Science, Food and Arts & Style it is 14"; in Weekend it is 36". Per ad color charge is based on total ad space cost.

5

2017

All rates net Effective January 1, 2017

Preprinted Insert Rates

Size

Number of Pages

Flexie (6"x 7" to 9"x 11")

up to 8 10?12 14?16 18?20 22?24

Tab (over 9"x 11" to 11"x 13") up to 4

6

8

10

12

Standard (over 11" x 13')

2

N/A

4

N/A

6

Rates per 1,000 Pieces (based on number of pages selected)

Open Rate

$148.44 $176.50 $186.65 $188.24 $208.21

Total Pieces per Year

1,000,000

$135.11 $165.01 $176.50 $179.88 $199.97

2,500,000

$126.74 $151.67 $166.69 $174.91 $191.62

5,000,000

$116.69 $140.17 $156.54 $171.77 $184.85

26-28 14 N/A

$215.01

$209.81 $203.24 $196.47

30-32 16 8

$224.67

$218.27 $215.01 $208.21

Each additional increment of two pages in excess of those shown above is $5.21 per 1,000 pieces. For preprints over 80 pages, ask your Account Manager for details.

n A separate preprint agreement must be signed in advance to qualify for annual agreement rates. TMC and El Tiempo Latino quantities count toward the fulfillment of annual preprint agreements.

n Inserts with editorial content will be charged a 30% premium and require the words "Advertisement" or "Advertising Supplement" to appear on each page.

n Page size is determined by the way an insert reads as an advertising panel -- not by its final folded size. Billing is based on actual size, weight and page count as verified by the publisher at the time of insertion.

n The Washington Post reserves the right to determine the page equivalent of free-standing inserts, including envelopes, cards, flaps or other inserts.

n Distribution: Preprints are inserted into Tuesday, Wednesday, Thursday, Friday and Sunday newspapers. El Tiempo Latino preprints are inserted on Fridays. Minimum quantities apply; contact your Account Manager.

n Different rates apply for Tuesday preprints.

n Space reservations must be made before preprinted inserts are shipped to The Washington Post.

n Preprints distributed on Thanksgiving Day are subject to a 10% premium surcharge.

n The above rates are based on inserts meeting the published Market Select preprint specifications. Please refer to the Washington Post Media Ad Book or for details.

n Preprint advertisers are billed based on the ordered quantity, which is at the advertiser's discretion and which is reflected on the accepted insertion order. The ordered quantity may be equal to, greater or less than the estimates provided by The Washington Post. Provided, however, that if an advertiser ships a quantity greater than the ordered quantity, such advertiser may be required by The Washington Post to pay for any overage up to the applicable quantity set forth in The Washington Post's estimates. Those period estimates, as published by The Washington Post, may vary from the number of inserts distributed on a particular day. The Washington Post will not be responsible, nor will provide billing or rate adjustments, for shortages or overages resulting from these variances, including variances due to errors in the insertion or distribution process, shortages in the advertiser's delivery of preprints and inserts that are not within The Washington Post's insert specifications.

n A $5 CPM premium will be applied to all microzones ordered.

n Topper position available; contact your Account Manager.

Shared Mail

The Washington Post's shared mail program allows advertisers to reach non-subscribers on Thursday and Friday through the mail. Corresponding preprint rates apply for inserts weighing up 1.21 ounces. For pieces weighing more than 1.21 ounces, contact your Account Manager.

Print and Deliver (P&D)

The Washington Post offers insert creative, printing and distribution services. Custom quotes can be requested for non-standard products. P&D inserts can run in-paper, in shared mail, and/or in Savings Now!.

Savings Now!

Savings Now! is the Sunday optin preprint package distributed in targeted Zip codes. Savings Now! delivers preprints in a full-page color broadsheet that features quick-read shopping news and information. Available Zip-level zones include D.C., Fairfax, Arlington/Alexandria, Montgomery, Prince George's, Anne Arundel, Howard, Charles, Prince William and Loudoun. ROP advertising is available on the broadsheet. There is no duplication with in-paper or shared mail.

More Opportunities

Run your inserts in Express or El Tiempo Latino. See your Account Manager for details.

6

Contacts

Advertising General Hotline Toll-Free Washington, D.C.

New York Los Angeles Advertising Web Site

202-334-7642

1-800-627-1150 (ext. 47642)

Tel: 202-334-7852 and 202-334-7156

Fax: 202-334-7185 Tel: 212-445-5050 Fax: 212-445-5053

Tel: 747-233-3733



2017 General Ad Rates All rates gross Effective January 1, 2017

General Ad Rate Specifications

Agency commission of 15% is allowed on space, color premiums and position charges to recognized advertising agencies only. No cash discount. Payment of account is not dependent on receipt of tearsheet.

Please refer to separate rate schedules for:

n Automotive Industry n Education n El Tiempo Latino n Express n Financial n Jobs n Local Real Estate n Movie Distributor n Residential Rentals (Property Management) n Retail n Special Industry (including Travel/Resort and Co-Op) n The Washington Post Magazine n

Payment Requirements

Credit Policies

n Credit is extended to agencies with established accounts with The Washington Post.

n Payment is due on or before the 15th of the month following publication, except for political advertising or ads placed by foreign governments, which must be paid in advance.

n Accounts are payable in U.S. dollars. Drafts should be made payable to The Washington Post and should include your Washington Post advertising account number.

All advertising is accepted subject to the terms and conditions and specifications of The Washington Post. For complete terms, conditions and specifications, please refer to the Washington Post Media Ad Book or in addition to the information contained on this rate card. There will be a penalty charged for all ads cancelled or killed after the applicable deadline specified in the Washington Post Media Ad Book: 10% of the price of the cancelled ad (had it run). The rates contained in this document are subject to change.

7

2017

All rates net Effective January 1, 2017

8

16-2980-01

General

 ................
................

In order to avoid copyright disputes, this page is only a partial summary.

Google Online Preview   Download