WHAT IS MANAGEMENT - Novella
In 2003, pharmaceutical pioneer Merck had a blockbuster drug, Vioxx, a powerful pain reliever. Discovered in a Merck lab in 1994, the drug was one of a new class of painkillers called COX-2 inhibitors, which reduce pain and inflammation without the side effects—ulcers and gastrointestinal bleeding—that painkillers such as ibuprofen can cause. ................
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