Local “Coffee Cultures” and the Global Coffee Market

The price of coffee was cut in half from $1.34 per pound in 1988 to $0.77 per pound in 1994 (Daviron and Ponte 2005: 88). ... Although not all of the coffee here is fair-trade, it has less of an economic impact than Starbucks. As the leader of the specialty coffee industry, Starbucks should be buying into and offering more fair-trade and ... ................
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