Unleashing brilliance in retail pricing.

[Pages:5]Unleashing brilliance in retail pricing.

Retail's Era of "No Normal"

Retail has long been a volatile sector, and the pandemic brought home the point with incredible force. But the truth is, there's no point in searching for a `new normal'. The pace of change in shopper, competitor and market behaviors is accelerating constantly, and retailers need to structure for agility in their most critical functions ? including pricing, promotions and markdowns. Their success very clearly depends on the ability to make real-time, data-driven pricing decisions decisions only made possible with AI science-based solutions.

2021

Gartner Market Guide

FOR RETAIL UNIFIED PRICE, PROMOTION AND MARKDOWN OPTIMIZATION

APPLICATIONS

RANKED IN

Constellation Research's ShortList

PRICE OPTIMIZATION SOLUTIONS

Q1 2021

Ranked Top 10 in 21 Categories

DemandTec provides the largest depth and breadth of proven lifecycle pricing solutions on the market, enabling retailers to better position themselves in a future where "normal" is unknown and continual disruption is assured. Working with more than 600 retail and CPG organizations globally, DemandTec's AI-driven price, end-to-end promotion and markdown solutions help companies manage the complexity of highly dynamic decision-making environments. Through DemandTec, organizations are finding a new path forward to both meet shopper demands and drive desired business results.

With the most complete portfolio of lifecycle pricing solutions in the market being used by some of the largest retailers in the world, DemandTec enables retailers to successfully

fulfill their lifecycle pricing needs through a single vendor.

Price & Dynamic Price

1-3% sales revenue 3-5% gross margin

Deal Management

80% reduction in costs 40% in efficiencies

Full Lifecycle Pricing

Markdown

5-8 pts sell through, or 2-4 pts margins

Promotion

up to 9% volume up to 12% revenue

Price Management & Optimization

Be precise and focused with price optimization, successfully executing your price strategy to deliver the best price where it counts while sustaining healthy overall margins.

Global shopper research finds that price is the #1 factor for shoppers when deciding where to shop and can have the largest impact on customer satisfaction and the retailer's bottom-line. It is essential to get this right using today's science-based processes and algorithms, yet more than 90% of retailers report manual or only semi-automated processes for pricing, promotion and markdown.

Our pricing solutions enable retailers to:

Deliver optimal prices through the industry's latest AI modeling techniques to accurately recommend prices based on granular, current price elasticity and demand trends.

Utilize the most productized science features including strategy recommendations, basket analysis and KVI recommendations, which 93% of retailers expect to re-assess in light of pandemic-driven shifts in price sensitivity.i

Visualize key metrics, prioritize based on notifications and alerts, and quickly take action through an intuitive workspace.

Align to price strategies and understand the cost of rules and constraints to continually refine and improve their pricing strategies.

i "Smart Pricing Strategies for the Post-COVID World," Tim Denman, Editor-in-Chief, RIS News, June 2020.

"

We progressed beyond rules-based pricing to leapfrog past our competitors and create a gap with them using pricing science. This has delivered a strong, multi-year competitive advantage. We are now the ones setting the pace and defining the market,

all of which we manage with price optimization. Now our competitors are trying to follow us.

Maurizio Barsacchi, Director of Innovation and Systems, Conad Nord Ovest

 ................
................

In order to avoid copyright disputes, this page is only a partial summary.

Google Online Preview   Download