BBA: 3201-14P-7, Principles of Marketing

May 11, 2017 · BBA: 3201-14P-7, Principles of Marketing. Unit II: Breck Probst. 5-11-2017. TARGET MARKET and SEGMENTATION. Market segmentation takes the larger market and divides it up into smaller sections based on customer characteristics. The marketers divide the most common variables into four categories: geographic, demographic, psychographic and behavioral. ................
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