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Principles of Marketing. Chapter 10 Pricing: Understanding and Capturing Customer Value. 1) _____ refers to the amount of money charged for a product or service. A) Value. B) Cost. C) Price. D) Wage. E) Salary. Answer: C. Page Ref: 290. Skill: Concept. Objective: 10-1. Difficulty: Easy. 2) _____ is the only element in the marketing mix that ... ................
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