Principles of MARKETING - Pearson

Principles of

MARKETING

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Principles of

MARKETING

18e

Philip Kotler

Northwestern University

Gary Armstrong

University of North Carolina

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Copyright ? 2021, 2018, 2016 by Pearson Education, Inc. or its affiliates, 221 River Street, Hoboken, NJ 07030. All Rights

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Cover credit: Dejan Bozic/123RF

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Library of Congress Cataloging-in-Publication Data

Names: Kotler, Philip, author. | Armstrong, Gary (Gary M.), author.

Title: Principles of marketing / Philip Kotler, Northwestern University,

Gary Armstrong, University of North Carolina.

Description: Eighteenth edition. | New York, NY : Pearson Education, [2019]

| Includes bibliographical references and index.

Identifiers: LCCN 2019019648 | ISBN 9780135766590 (student edition) | ISBN

9780135766576 (instructor review copy) | ISBN 9780135766392 (loose leaf

edition)

Subjects: LCSH: Marketing.

Classification: LCC HF5415 .K636 2019 | DDC 658.8¡ªdc23

LC record available at

ScoutAutomatedPrintCode

ISBN 10: ???? 0-13-576659-1

ISBN 13: 978-0-13-576659-0

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To Kathy, Betty, Mandy, Matt, KC, Keri, Delaney, Molly, Macy, and Ben;

and Nancy, Amy, Melissa, and Jessica

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