MKT 430
Summary=What Have We Learned About Marketing? Kotler Chapters 1-2, 5-7 1.1 Find and search the American Marketing Association (AMA) web site. Download or bookmark the AMA glossary for future reference. Write a one page reflection paper that describes the AMA's mission. Include the AMA's definition of marketing. 1.2 Select a company of interest. ................
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