WORKER’S COMPENSATION SEMINAR - Blue Poppy



Marketing to get more Worker’s Compensation Patients

Marketing is sharing yourself in such a way that people get a sense of who you are and what you do and can make an informed choice about your services. All of the activities involved in establishing a strong and growing clientele are based on whom you are and what you do. Getting worker’s comp patients is no different.

WHO IS THE WORKER’S COMPENSATION MARKET?

The adjuster who approves the bills

The applicant (patient and/or injured worker)

The employer who refers the worker

The MD or Chiropractor who writes a referral for your services

The attorney for the applicant if there is a legal case involved

MARKETING TECHNIQUES

Promotion directly to all of the above

Advertising may not be the wisest approach

Community Relations… the more people know you, the more referrals you will get

ESTABLISH CREDIBILITY

Through increased visibility in your community

Professionalism in your office

Consistency in your treatments

Attend seminars on Worker’s Comp billing

PROMOTION - printed marketing materials always on hand

Business cards: clean, simple, easy to read

Brochures telling how your services will get workers back on the job fast

Fliers and circulars on break room bulletin boards

Direct mail letters to MDs and Chiropractors asking for their referrals

Newsletter articles for large local companies

Booths at large company health fairs

Special events participating in your community

PRESENTATION FOLDER

Use these to present yourself to various referrers

NETWORKING

List people whose good opinion of you could work “magic” on you and your practice

Keep a file and contact on a regular basis

PUBLICITY

Develop media relationships in your local community

Become an expert for local media on alternative health options

Write press releases and send out to a regional media list at least once per quarter

COMMUNITY RELATIONS

Fundraisers… give away a free treatment to auctions

Volunteer services… find at least two ways per year to participate in your community

PREDESIGNATION FORM

What forms do you need to manage your Worker’s comp patients?

TALK TO PATIENT’S NETWORK

Their employer to find out about worker productivity and improved performance

Their MD or DC… what is the patient saying to them about your services?

Their adjuster… are billings correct? Do they need any reports?

JOIN A SERVICE CLUB

Meet employers everywhere you can

POSITION YOURSELF WITH EMPLOYERS… make certain they know you!

Referrals from employers bring you more patients

FAX or E-mail new information about your practice

YOUR OFFICE BECOMES A W/C LEADER

Have all forms for first reports as required by the state

Doctors, Employers, and Employees should know who you are

HEALTH FAIRS

Cities have them

Large Private Companies have them

School Districts have them

Malls have them

COMMUNICATE TO YOUR PATIENTS THAT YOU TREAT WORK INJURIES

Teach a class or give a lecture

Send a letter to your regular patients informing them of this service.

WORKER’S COMP ADJUSTERS

Presentation folders to all major carriers

FYI - information on regular basis

Phone calls

POSITION YOURSELF WITH MEDICAL DOCTORS OR CHIROPRACTORS

Share in patient care with other practitioners

Take a doc to lunch

Thank you for the referral

OPEN HOUSE FOR PATIENTS, MEDICAL DOCTORS, AND STAFFS?

SEND CARDS

Business

Thank you

Birthday

Anniversary

Special events

Include 2 business cards in every piece of outgoing mail

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