WORKER’S COMPENSATION SEMINAR - Blue Poppy
Marketing to get more Worker’s Compensation Patients
Marketing is sharing yourself in such a way that people get a sense of who you are and what you do and can make an informed choice about your services. All of the activities involved in establishing a strong and growing clientele are based on whom you are and what you do. Getting worker’s comp patients is no different.
WHO IS THE WORKER’S COMPENSATION MARKET?
The adjuster who approves the bills
The applicant (patient and/or injured worker)
The employer who refers the worker
The MD or Chiropractor who writes a referral for your services
The attorney for the applicant if there is a legal case involved
MARKETING TECHNIQUES
Promotion directly to all of the above
Advertising may not be the wisest approach
Community Relations… the more people know you, the more referrals you will get
ESTABLISH CREDIBILITY
Through increased visibility in your community
Professionalism in your office
Consistency in your treatments
Attend seminars on Worker’s Comp billing
PROMOTION - printed marketing materials always on hand
Business cards: clean, simple, easy to read
Brochures telling how your services will get workers back on the job fast
Fliers and circulars on break room bulletin boards
Direct mail letters to MDs and Chiropractors asking for their referrals
Newsletter articles for large local companies
Booths at large company health fairs
Special events participating in your community
PRESENTATION FOLDER
Use these to present yourself to various referrers
NETWORKING
List people whose good opinion of you could work “magic” on you and your practice
Keep a file and contact on a regular basis
PUBLICITY
Develop media relationships in your local community
Become an expert for local media on alternative health options
Write press releases and send out to a regional media list at least once per quarter
COMMUNITY RELATIONS
Fundraisers… give away a free treatment to auctions
Volunteer services… find at least two ways per year to participate in your community
PREDESIGNATION FORM
What forms do you need to manage your Worker’s comp patients?
TALK TO PATIENT’S NETWORK
Their employer to find out about worker productivity and improved performance
Their MD or DC… what is the patient saying to them about your services?
Their adjuster… are billings correct? Do they need any reports?
JOIN A SERVICE CLUB
Meet employers everywhere you can
POSITION YOURSELF WITH EMPLOYERS… make certain they know you!
Referrals from employers bring you more patients
FAX or E-mail new information about your practice
YOUR OFFICE BECOMES A W/C LEADER
Have all forms for first reports as required by the state
Doctors, Employers, and Employees should know who you are
HEALTH FAIRS
Cities have them
Large Private Companies have them
School Districts have them
Malls have them
COMMUNICATE TO YOUR PATIENTS THAT YOU TREAT WORK INJURIES
Teach a class or give a lecture
Send a letter to your regular patients informing them of this service.
WORKER’S COMP ADJUSTERS
Presentation folders to all major carriers
FYI - information on regular basis
Phone calls
POSITION YOURSELF WITH MEDICAL DOCTORS OR CHIROPRACTORS
Share in patient care with other practitioners
Take a doc to lunch
Thank you for the referral
OPEN HOUSE FOR PATIENTS, MEDICAL DOCTORS, AND STAFFS?
SEND CARDS
Business
Thank you
Birthday
Anniversary
Special events
Include 2 business cards in every piece of outgoing mail
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