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Theses and Dissertations

5-1-2014

An Innovation Formula for Privately Held MidSized Companies

Jennifer Brusso

University of Wisconsin-Milwaukee

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Brusso, Jennifer, "An Innovation Formula for Privately Held Mid-Sized Companies" (2014). Theses and Dissertations. 452.

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AN INNOVATION FORMULA FOR PRIVATELY HELD MID-SIZED COMPANIES

by Jennifer L. Brusso

A Thesis Submitted in Partial Fulfillment of the Requirements for the Degree of

Master of Science in Engineering at

The University of Wisconsin-Milwaukee May 2014

ABSTRACT AN INNOVATION FORMULA FOR PRIVATELY HELD MID-SIZED COMPANIES

by Jennifer Brusso The University of Wisconsin-Milwaukee, 2014 Under the Supervision of Professor Satish Nambisan, PhD.

The principal objective of this paper is to create an innovation formula that streamlines and optimizes the innovation process in mid-sized privately held companies. Research included case studies of three privately held mid-sized companies. A comparison and analysis was completed on how each of the companies innovate, the success of methods used, and their ability to adapt to adversity. To address the increasing demand for innovative products and services that privately held mid-sized companies need to deliver on, information taken from the case studies was utilized to derive an innovation formula that focuses on customer engagement, professional affiliations, and open innovation.

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? Copyright by Jennifer L. Brusso, 2014 All Rights Reserved

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Dedicated to my fantastic family. iv

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