Propaganda and Persuasion - Hidden History Center

Propaganda and Persuasion Fifth Edition

Garth S. Jowett University of Houston

Victoria O'Donnell Montana State University

SAGE Los Angeles, London, New Delhi, Singapore, Washington DC

To Ada and May, who lived through two world wars and who, in another time and place, took me to the movies. Garth S. Jowett

I continue to dedicate this book to the memory of my mother, Helen A. O'Donnell, a very special woman. Victoria O'Donnell

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Copyright ? 2012 by SAGE Publications, Inc.

All rights reserved. No part of this book may be reproduced or utilized in any form or by any means, electronic or mechanical, including photocopying, recording, or by any information storage and retrieval system, without permission in writing from the publisher.

Printed in the United States of America

Library of Congress Cataloging-in-Publication Data

Propaganda and persuasion/edited by Garth S. Jowett, Victoria O'Donnell.--5th ed.

p. cm. Rev. ed. of: Propaganda and persuasion / Garth S. Jowett and Victoria O'Donnell. 4th ed. 2006. Includes bibliographical references and index.

ISBN 978-1-4129-7782-1 (pbk.)

1. Propaganda. 2. Persuasion (Psychology) I. O'Donnell, Victoria. II. Jowett, Garth. Propaganda and persuasion.

HM1231.J68 2012 303.375--dc22 2010045885

This book is printed on acid-free paper. 12 13 14 15 16 10 9 8 7 6 5 4 3 2 1

Brief Contents

Preface to the First Edition

xiii

Preface to the Second Edition

xvii

Preface to the Third Edition

xxi

Preface to the Fourth Edition

xxiii

Preface to the Fifth Edition

xxv

Acknowledgments

xxix

1. What Is Propaganda, and How Does It

Differ From Persuasion?

1

2. Propaganda Through the Ages

51

3. Propaganda Institutionalized

97

4. Propaganda and Persuasion Examined

165

5. Propaganda and Psychological Warfare

211

6. How to Analyze Propaganda

289

7. Propaganda in Action: Four Case Studies

307

8. How Propaganda Works in Modern Society

359

References

369

Author Index

000

Subject Index

000

About the Authors

395

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