Product Managers, Product Owners and Scalable Models for ...

Product Managers, Product Owners and Scalable Models for Agile Product Teams

Rich Mironov Zurich, 17 Sept 2014



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? 2014. This presentation and all derivative works copyright Rich Mironov

ABOUT RICH MIRONOV

? Veteran product manager/exec/strategist

? Organizing product organizations

? Tandem, Sybase, 5 B2B startups as "product guy" or CEO

? The Art of Product Management ? Founded Product Camp



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AGENDA

1. Product Managers Product Owners 2. Failure Modes 3. Small and Larger

Organizational Maps



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ORGANIZATIONAL CONTEXT

? "Product manager" is a job title ? "Product owner" is an agile team role ? Overlapping, but very different scope and skills ? "One-per-scrum-team" does not match large-scale

commercial software ? Work has to get done, regardless of title



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HOW PRODUCT MANAGERS ADD VALUE

? Drive* whole product strategy and market thinking ? Make* hard trade-offs among complex choices ? Communicate and align around (current) plan

* Get the smartest people and ideas into the room

* We collaborate but it's not a democracy



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WHAT DOES A PRODUCT MANAGER DO?

budgets, staff, targets

Executives

strategy, forecasts, commitments, roadmaps, competitive intelligence

CLICK TO EDIT market information, priorities,

requirements, roadmaps, epics, user stories, backlogs,

MASTER TITLE personas, MRDs...

Product Management

STYLE Development

Marketing & Sales

Field input, Market feedback

Markets & Customers

product bits

Segmentation, messages, benefits/features, pricing,

qualification, demos...



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