Creating a Distribution Advantage in India
Applied Probability Models in Marketing Research Bruce G.S. Hardie London Business School bhardie@london.edu Peter S. Fader University of Pennsylvania fader@wharton.upenn.edu 11th Annual Advanced Research Techniques Forum June 4Œ7, 2000 '2000 Bruce G.S. Hardie and Peter S. Fader 1 Problem 1: Predicting New Product Trial (Modeling Timing Data) 2 ................
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