Distribution
Distribution Team Activity – How Did This Product Get Here?
Objectives
1. Explain the channels of distribution
2. Explain the nature of channel members’ relationships
3. Explain the nature and scope of distribution
4. Explain the distribution strategy
Deadline:
Final assignment is due to Google classroom by the end of class on Friday, March 13, 2020.
Directions:
You will work with one partner. You and your partner will be in charge of dissecting the process of distribution related to a product that you have chosen. Some examples could include shoes, watches, televisions, coffee etc.
Deliverables:
1. Written Outline submitted to Google classroom
2. Powtoon Video describing your product’s Distribution Channel Process
a. Powtoon’s Example
b. Mrs. G’s Example
c. PowToon Tutorial
Step 1: Select a Product – Thursday, March 5, 2020.
Narrow your research by selecting a brand or company that manufactures or distributes a product through an indirect channel (uses intermediaries)
For example, not all shoes come from the same country, manufacturer, distributor, or are distributed alike. Select a brand of shoes you are familiar with and begin the search. The goal is to trace the process back to production.
Step 2: Research – Thursday, March 5 and Friday March 6, 2020.
Use the Internet to find a company who carries the product to begin the search. Use other creative ways to get to the ‘bottom’ of the mystery surrounding where your product originates and how it finally ends up in consumer hands.
Questions to answer when conducting your research include:
• Who is responsible for purchasing the product?
• Where and how was the merchandise stored prior to distribution?
• By what means of transportation did it arrive at its final destination?
• How is the merchandise checked in and stored once it arrives?
• How often is merchandise reordered and rotated?
• How would you best describe this channel of distribution?
• How many and what type of intermediaries are used? (wholesaler, retailer, agent/broker)?
• What is each channel members’ relationship and why they are a part of the process?
• What are the market factors, product factors and producer factors that were considered in using the chosen intermediaries?
• What is the level of distribution strategy used (intensive, selective or exclusive) and why? (the evidence to support it)
Step 3: Written Notes Summary & Outline – Monday, March 9 and Tuesday, March 10, 2020
You will write a final outline explaining the distribution process. Your summary MUST include the answers from your research on the distribution process. Powtoon has A LOT of templates and options. You need to create an outline of what information needs to be included BEFORE working with the software
Your final outline should include the following sections:
1. Background of product selected
2. Product, Buyer and Market Factor Characteristics
3. Intermediary Information (wholesaler, retailer, agent)
4. Channel Functions Performed by Intermediaries (Transactional, Logistical, or Facilitating)
5. Level of Distribution Intensity
Step 4: Powtoon Display of Your Products Travels – Wednesday, March 11 and Thursday, March 12, 2020
Create a Powtoon video of your products’ travels. Use the information from your research and summary outline.
Powtoon Steps:
1. Go to
2. Sign up with GOOGLE
3. Choose 3-5 categories
4. Make sure your Outline is complete detailing what information you plan to include in your video
5. Choose a template or blank animation
a. Blank may be easier for the assignment
6. Create your video! Be sure to include all the information. Narration is optional, but a good way to ensure you include all the details
7. The video should be the story of your product’s Distribution Channel
8. To Export, go to Preview and Export. You will have to make a YouTube Channel through your Gmail account!
Your video should be created on with the animation software- Powtoon detailing each step of the products’ journey. Remember this a visual medium. Your video should include images and terms that are appropriate for product. Narration is an optional, but all information must be included. MAKE SURE TO ONLY USE FREE OPTIONS.
1. Background of product selected
2. Product, Buyer and Market Factor Characteristics
3. Intermediary Information (wholesaler, retailer, agent)
4. Channel Functions Performed by Intermediaries (Transactional, Logistical, or Facilitating)
5. Level of Distribution Intensity
You will be graded as follows:
|Grading Category |Points Worth |Points Awarded |
|Written Summary Includes are required |30 | |
|sections | | |
|From the animation, it can be concluded that |30 | |
|the student understands the processes | | |
|involved in distribution | | |
|Class time is used wisely to create animation|15 | |
|and students are always on task | | |
|Animation is legible, appropriate pictures |15 | |
|are used, and flow is logical | | |
|At least 5 of your vocabulary words from this|10 | |
|unit are used in your captions | | |
|Total Activity Points |100 | |
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