Psychology Maslow Project
Psychology Maslow Project
20 point Assessment
Your assignment is to analyze advertisements according to Maslow’s Hierarchy of Needs. You will create:
- A Pyramid which shows Maslow’s Hierarchy
o correctly labeled
o in the correct order (as seen on pg. 331)
o a small description with each in your own words
- You will then look through various advertisements and pick out examples that promise to fill each of Maslow’s 5 Needs
o example: an ad for food satisfies the physiological
o You should have at least 3-4 examples for each level.
- These ads should be glued on to your pyramid in the appropriate section
o You do not need to glue on the entire ad, you can simply use pictures, slogans, etc.
Next you will pick out one ad and write a short 2-3 paragraph essay in which you answer the following questions:
- Which need or needs is your advertisement attempting to satisfy and why?
- How persuasive is your advertisement?
- How successful do you think your product is in satisfying the need or needs?
- What are the strengths and weakness of the Hierarchy of Motives/Needs? Explain.
- Be sure to include a copy of the ad you are analyzing along with the paper.
This project will be worth 20 Assessment points. The grade will be based 50% on the quality of the pyramid and 50% on the quality of the paper.
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