Pitching Project Ideas .edu
Pitching Project Ideas
Pragmatic Programmer Tip: It's Both What You Say and the Way You Say It There's no point in having great ideas if you don't communicate them effectively
CSE 403, Spring 2006, Alverson
Fact or fiction?
CSE 403, Spring 2006, Alverson
Outline
y When do we make pitches? y What makes a successful pitch? y "Elevator Pitches" y Value proposition statement
References:
Pragmatic Programmer, Hunt/Thomas p18-23 (recommended) (optional) philip.seia/writeup (optional)
CSE 403, Spring 2006, Alverson
When do we make pitches?
All the time! To colleagues:
o to argue for a technical direction
To management:
o to convince that your idea/project/approach is of value
To customers:
? to purchase your product, to fund your project, to change their requirements ....
CSE 403, Spring 2006, Alverson
What makes a successful pitch?
1. Know your objective Motivate your idea Provide a focused, succinct, statement of the value Differentiate yourself from others who offer the same (or similar) value Include how, specifically, you can provide it Justify the ability (and cost) of your team to do the work Make it look good
2. Present at a level appropriate for your audience
3. Predict and answer the audience's (unspoken) questions
4. Leave your audience with something positive they can remember
CSE 403, Spring 2006, Alverson
Pitch yourself to prospective employers!
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