Marketing - Lessons from Mr. LeBlanc
Marketing
Unit 1 Review
Marketing – definition
Goods / Services
Seven Functions of Marketing
Channel Management
Market Planning
Marketing Information Management (MIM)
Pricing
Product/Service Management
Promotion
Selling
Marketing Concept -
Economic Benefits of Marketing (why is marketing important to us)
New and Improved Products (why/how)
Lower Prices (why/how)
Added Value (Economic Utility)
Form – (non marketing)
Place
Time
Possession
Information
Market
Consumer Market vs. Industrial Market
Target Market
Consumer vs. Customer
Customer Profile
Marketing Mix - why?
Price
Place
Product
Promotion
Market Segmentation
Demographics
Geographics
Psychographics
SWOT Analysis
Internal Strengths and Weaknesses
Company Analysis
Customer Analysis
Competitive Position
External Opportunities and Threats
Competition
Environmental Scan (PEST)
Political
Economic
Socio-Cultural
Technological
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