Product Marketing Manager, Mindjet - Corel

[Pages:2]Product Marketing Manager, Mindjet

The Mindjet team at Corel develops MindManager, the world leader in mind mapping and information visualization software that enables brainstorming and creative problem solving, improves communication, and gives business users the ability to plan and complete complex projects more efficiently and effectively. We have an immediate opening for a Product Marketing Manager, reporting to the Vice President Products, Mindjet. This is a full time job based in Ottawa, Canada.

The Product Marketing Manager, Mindjet is both a champion for the users and an energetic, innovative wrangler of people and resources. Their primary focus is to bring to market products that business users worldwide will love and talk about.

Within Corel the Product Marketing Manager is a pivotal role with primary focus on facilitating he adoption of the latest versions of our products by new and existing users. Acting as a leader and a bridge between our customers, product management, creative services as well as Corel's global sales & marketing teams. The role of the Product Marketing Manager for MindManager is key to the growth of usage as well as active users pool.

The Product Marketing Manager's responsibilities include:

Work closely with product management to understand business users' needs, responding with amazing products marketing and content that changes how enterprises of all size can capture, organize and share structured information visually.

Strategize and execute marketing tasks. Project-manage strategic marketing activities. Lead product launches, including the creation of messaging, web pages, marcom materials, case studies and white papers.

Collaborate with the Public Relations team to lead engaging and data-driven Content Marketing programs and drive active usage of the products.

Collaborate with Corel's global sales and marketing teams to devise high-impact awareness and lead generation programs in all key regions.

Create blogs, video blogs, tutorials, case studies, white papers and wide variety of content such as template packs. Commission and manage these projects with outside vendors and customers to support Corel's content-marketing strategies.

Ability to adapt the messaging based on the different target audiences, from actual users to decision makers, purchasers, IT managers and channel partners.

Work with Corel's global creative & marketing teams to drive projects to on-time completion. Drive organizational improvements within the Product Marketing function, executing strategies

faster, cheaper and more effectively -- always with an eye on business users' happiness. Help define the metrics used to measure marketing performance and active user engagement.

The ideal Product Marketing Manager ? Mindjet will need the following skills:

Ability to lead multiple projects at the same time in a super-organized fashion. Agility, patience and the ability to stickhandle projects around (or through) hurdles, conflicting

priorities and changing business processes.

 Excellent grasp of customer acquisition and awareness-building. Strong interpersonal communication skills. Excellent writing skills. Experience in go-to-market plans, product launch and overall product portfolio management Experience with managing projects comprised of a wide range of integrated marketing activities Experience with social media and Web technologies including YouTube, Facebook, Twitter,

Hootsuite, Google Analytics, plus photo-sharing and online storage platforms Ability to work with a diverse team spread across the US, Canada, Europe and Asia. Flexibility

to collaborate regularly with relevant time zones.

Qualifications:

3 to 5 years' experience in Product Marketing in Enterprise and Small & Medium Business software space

University Degree in Marketing, Communications or Business, or relevant combination of degree and experience

Foreign language, in particular German, a strong plus

About Mindjet MindManager

MindManager helps business professionals achieve more by efficiently organizing and clearly communicating complex ideas and information. With over 4,500 corporate customers and 2.5 million paid users, including 83% of the Fortune 100 companies, MindManager mind mapping and information visualization software enables brainstorming and creative problem solving, improves communication, and gives users the ability to plan and complete complex projects more efficiently and effectively. Corel acquired Mindjet MindManager in August 2016. For more information, please visit .

About Corel

Corel is one of the world's top software companies, boasting some of the industry's best-known graphics, productivity, digital media and mind mapping products. We've built a reputation for giving customers more choice, and delivering solutions that are easy to learn and use. Our mission is simple: help people achieve new levels of creativity and productivity.

Corel's product lines include CorelDRAW? Graphics Suite, Corel? Painter?, Corel? PaintShop? Pro, Corel? VideoStudio?, Corel? WordPerfect? Office, MindManager?, Pinnacle StudioTM, ReviverSoft?, Roxio Creator?, Roxio? ToastTM and WinZip?. For more information, please visit .

To apply for this job, please send your resume to careers@ indicating the job you are applying for.

We wish to thank all applicants for their interest and efforts in applying for this position, however, only candidates selected for interviews will be contacted. Must be eligible to work in Canada

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