Mr. George Academics | Eat. Sleep. Learn.
Product Strategy Outline:
Day 1
Distribute handout & overview
Impact of colors & associations; Evaluate some products based on colors;
How influential is the name as far as a product
Name products that are influential b/c of name
Product Mix example: Look at Mercedes Benz family of products (how they fit together)
Product Positioning: Autos (Toyota vs. Honda)
Discuss “products they are following” and product strategies.
Examples:
Stanley hand tools (lifetime guarantee)
Lifetime Basketball hoops
Day 2
One day: product packaging. Distribute products. OH. Pair and class share. EQ: How influential is product packaging?
Pepsi Challenge – Landmark Marketing Campaign
Later in Course:
Test Test:
Pepsi vs. Coke (Pepsi Challenge)
Poland Spring vs. Hingham Tap
Sierra Mist vs. Sprite
Pepsi Challenge – Landmark Marketing Campaign
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