Alamance-Burlington School System



Features & Benefits____________________Describes an actual ______________ of a product or service____________________Describes how a product or service will ___________________ offer a user a _______________________Answers the question “ _______________________________?”For every ____________________________, there should be a ___________________________ benefit for a consumer________________ Benefits: Easy to ____________________Example: Alloy Rims vs Factory Grade – Status SymbolExample: 4G – Connectivity AvailabiltiyExample: NASCAR- 200+ MPH wins races!_________________ Benefits:__________________ to the product or serviceExample: Iphone 4S “Suri” – Handsfree Example: Victoria Beckham Edition – Exclusive styleExample: NASCAR – Safety seats – Specially made for the driver__________________ Benefits:_________________ but not ________________Example: Hybrid Cars = Better gas mileageExample: Sketchers Shape-Ups = ErgonomicsExample: NASCAR – Provided research for automobile creation and innovationFeature Benefit _______________________Providing product _______________ to satisfy consumers by offering them a _____________ they need or wantFeature-Benefit ChartIdentify sources of feature/benefit information_________________ Reports_______________ Websites________________ List______________Government _______________ (ie: FDA)_______________ MediaDistinguish between features and benefits for services versus those for tangible sport/event productsServiceExample: Sports Spa/GymFeatures: Massages, Yoga Classes, Weight lifting classesBenefits: Better health, fewer injuries, better performanceProductExample: Golf ClubsFeatures: Loft, weight, graphite vs. steel, woods vs. ironsBenefits: Control, durability, backspin, low scoreDescribe how to prepare a feature-benefit chart for a product_________________ each feature_________________ each feature with benefit(s)Keeping in mind your _____________ market/customersPrepare a feature-benefit chart for a productFeatureBenefitExplain the importance of understanding why people participate in/attend sports/events________________________ – help to key on your customersAssist in market(ing) _______________ – where to market__________________ analysis ________________Describe techniques for identifying sport/event motivators__________________________________ Media____________Face to ______________Blind __________________Focus __________________________________Describe ways that salespeople can use sport/event motivators to sell products_______________________________________________________________________________________________________________________________________________________________________________ ................
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