Web Strategy Planning Template 2017 updated2

[Pages:2]Web Strategy

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PURCHASE Buy Upsell CReonetiwnuity

ENQUIRE Contact Us Form Phone / Book an Appointment Email Us

CONNECT Subscribe to Email Newsletter Marketing Funnel / Email Autoresponder Webinars / Facebook Live Connect on Social Media

FREE DOWNLOAD Flagship Content Lead Magnet

E-books Templates

Free Download at .au/web-strategy-planning-template Bluewire Media .au @Bluewire_Media David Meerman Scott @dmscott

? 2017 by Bluewire Media and David Meerman Scott v9.1 Copyright holder is licensing this under the Creative Commons License, Attribution 3.0 Please feel free to make this template your own. You can co-brand, re-brand, edit, build upon it and even use it commercially.

Web Strategy Planning Template

WHO WHAT WHY WHERE HOW WHEN

Buyer Persona

1:

Description Who is this person?

Problems you solve for this buyer? Why are they buying from you? Actions you'd like them to take: Purchase Enquire

Connect

Download How are you remarkable?

Proof Guarantees, testimonials, press etc. Where are they? Google, blogs, Facebook, Twitter etc. Who do they trust?

Content is King (Strategy) What will you publish?

Keywords buyers type into Google. Marketing is Queen (Tactics) Blog, Twitter, YouTube, email, newsletter, e-books, Facebook, podcasts etc.

Things to do this week:

... thismonth:

... this quarter:

... this year:

COMPANY: PRODUCT/SERVICE:

2:

SCORECARD

No. of Purchases: No. of Enquiries: No. of Connections: No. of Downloads:

GOAL

RESULT

Free Download at .au/web-strategy-planning-template Bluewire Media .au @Bluewire_Media David Meerman Scott @dmscott

? 2017 by Bluewire Media and David Meerman Scott v9.1 Copyright holder is licensing this under the Creative Commons License, Attribution 3.0 Please feel free to make this template your own. You can co-brand, re-brand, edit, build upon it and even use it commercially.

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