The Essential Handbook For Business Writing

The

Essential

Handbook

For

Business

Writing

c o mm u n i cat i on excelle nc e in English,

the language of b usiness worldwide

Desmond A. Gilling

Good writing is good business.

¡°This writing handbook has all the ingredients necessary to write well. I

particularly like the graphic presentations and the numerous writing examples. I

will be introducing this handbook to our Hong Kong office.¡±

B. Soong, Vice President, McGraw-Hill Financial

¡°From now on, before we put together a document, we will refer to this

comprehensive handbook exclusively.¡±

M. Heydon, Manager & Sr. Account Executive, Manion Wilkins

¡°This perfect writing handbook would instill confidence in a business writer at

any level. Indispensable. A must for every business employee.¡±

K. Duncan, Director, Mason Group

¡°Finally, a concise, meaningful business writing instruction book. The lessons

are quick and easy making learning instant. I wouldn¡¯t consider using any other

book with my classes.¡±

W. Struthers, Professor, Business English, Centennial College

¡°I intend to refer to this handbook often, particularly when putting together a

sales letter or proposal. I don¡¯t think there is a better writing handbook on the

market anywhere. I will be recommending the training sessions they offer.¡±

C. Pollock, Financial Advisor, Sun Life.

¡°I certainly could have used this in business school. Great writing handbook.

Everything you need to know is at your fingertips.¡±

J. Earl, C.A.

ISBN 978-09880938-0-5

Excerpts from The Essential Handbook for Business Writing

There are five colour-coded sections in The Essential Handbook for Business Writing:

1) Composition Basics

2) Business Writing 3) Usage

4) Proposals and Reports 5) Visual Basics

In this PDF sampler, you¡¯ll find exact pages from each section specially

selected to give an overview of the detailed and inclusive content of The Essential

Handbook for Business Writing.

The Composition Basics section focuses on grammar including punctuation,

spelling, capitalization, and sentence structure. This section provides a solid

foundation for the rest of the text. For some, this may be nothing more than a

review of the principles of grammar that they are familiar with; for others, it may

be much-needed lessons in writing basics.

The Business Writing section outlines the process of composing business

communication and offers precise examples of business letters that can act as

templates.

The Usage section deals with frequently misused or confused terms. Proper

usage is critical for producing clear and precise communication. Many of these

problem areas are instantly recognizable, even for the seasoned writer.

The Proposals and Reports section outlines the purpose and structure of

these types of documents with examples (in brief) of both. Each component of a

proposal and a report is explained in detail enabling the writer to duplicate the

process and produce an official proposal or report.

The Visual Basics section offers hints on how to produce attractive, visually

enhanced documents. The basic principles of using fonts, images, and creative

page layouts are explained with examples.

The full text of The Essential Handbook For Business Writing (192 pages) is

designed to offer a lesson on every page. Instructions are brief, examples are

plentiful, and learning is instant. Written from the experience and perspective of a

long-time teacher of English, the text is devised to make learning the skills of

professional business writing simple and straightforward.

** The full Table of Contents is included in this sampler.

The Essential Handbook for Business Writing: an overview

Composition Basics

grammatical terms

parts of speech

pronouns

verbs

sentence structure

types of sentences

sentence structure errors

punctuation

capitalization

spelling

Sample Business Letters

persuasive writing

sales letters

letters of complaint

response to a complaint

letters of refusal

the press release

e-mail messages

the memorandum

the newsletter

Proposals & Reports

components of a proposal

components of a report

sample proposals

sample reports

executive summary

introduction

letter of transmittal

body text

conclusions

recommendations

Visual Design

creating a document

working with fonts

art in a document

balancing design elements

text alignment

charts and graphs

Usage

frequently confused terms

problem usage

terms often confused

The Essential Handbook for Business Writing, First Edition.

Copyright ? 2013. Published by Greenlink Consulting.

Printed in Canada. All rights reserved.

All rights reserved. No part of this book may be transmitted,

translated, or reproduced in any manner, mechanical or electronic

including photocopying and recording without the written

permission of the publisher and the author.

ISBN 978-09880938-0-5

Corporate and educational quantity pricing available.

Inquiries should be addressed to:

essentialbusinessenglish@.

(011) ? 1 ? 416 ? 400 ? 8407

Printed and bound in Canada.

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In order to avoid copyright disputes, this page is only a partial summary.

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