MODULE ONE: Social Media Foundations Skill Workshop Mastering ...

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Kelly and Craig enter the freelance world

and they like it!

Quick Timeline

A BIG detour results in New University for Freelancers & VAs.

Launch of All-Access University for

Freelancers and VAs

2002

2004

2007

2010

2015

2017

2019

Trained 40 freelancers and VAs

for a software company

Designed over 200+ courses for 11,000 students worldwide

Launch of new brand:

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Masterclass Agenda

1 3 Steps to Building a Profitable Niche

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7 Income Streams to Ignite Your Freelance Success

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Question:

What is the GREATEST source of income for your

Freelance Business?

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Henry Ford hired a mechanic to fix one of his machines. The mechanic came in, replaced one of the nuts that had come free, and gave an invoice for $100. When Henry Ford got the bill, he was furious, "How can one nut cost $100?" So, the mechanic submitted a new invoice listing $1.00 for the nut and $99 for "knowing where to put it" Henry Ford paid the bill, or so the story goes.

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FOUR SUCCESS FACTORS

YOUR NICHE

Th e typ e s o f spe cia lize d se rvi ces yo u o ffe r a n d th e s pecific cli ents yo u s e rve .

YOUR UNIQUE TRAITS

A m i x o f yo u r a mazi ng q uali ti es a nd tra i ts th a t m ake u p yo u r p erson al b r a n d.

Y OUR EXPERTISE

Yo u r u n i qu e b lend o f a bili ties a nd e xp e ri en ce th at m akes yo u d istinct and in-demand.

YOUR MINDSET

Yo u r co mmitment to l ea rni ng, g rowth a n d o ve rcomi ng o bstacles th at come yo u r w a y!

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8 The First IBM Computer

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Adopting a "Dorothy Vaughn" Mindset

? Committed to learning, growing & developing new skills every day

? Proactive in identifying new opportunities (before others do) and staying on the cutting edge

? Motivated to overcome the "challenges of the day" to achieve her goals

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Three Steps to Building a Profitable Niche

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A Quick Exercise...

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Niche Assessment

Interests / Passions

HOT ZONE

In-Demand Niches

Skills, Qualities & Experience

1. Interests / Passions What tasks / projects do you currently LOVE to do?

2. Top Skills & Abilities What areas do you have unique skills and abilities?

3. In-Demand Niches Which niches offer fast-growing and in-demand opportunities for Freelancers right now?

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Survey of 375 Active Freelancers



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Income Stream #1 Social Media Management

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1. Social Media Management

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How Can Clients Effectively Manage their Social Media

Platform?

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1. Social Media Management

Social Media profile set-up & Social Media image editing &

design

design (Canva)

Online community management (groups, pages & blogs)

Social Media advertising (FB Ads, LinkedIn Ads, Promoted Tweets)

Content planning & scheduling (Buffer, Hootsuite Meet Edgar)

Social Media analytics (Platform Stats, Google Analytics)

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From AT&T Manager to Social Media Extraordinaire

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