Chapter 9—Product Concepts

Consumers who went to rent films at a Blockbuster store were surprised and unsure how to react to this example of: a. an agent/broker dominated channel b. logistical distribution c. multiplicative channels d. a nontraditional channel e. a strategic channel alliance ANS: D PTS: 1 REF: 176 OBJ: 12-3 TYPE: App ................
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