Grading Rubric for Promotion Project of Product or Service



Grading Rubric for Marketing of Product or Service Student Name:_____________________________

|Market Plan |Includes: | | | | |

| |Situation Analysis | | | | |

| |Statement of Goals | | | | |

| |Itemizes Promotional Mix | | | | |

|Promotional |Itemizes strategies. |Includes examples of: | | | |

|Plan(Mix) |Creative. |Ads, news release, sales promo | | | |

| |Evidence of work distributed among |activity, | | | |

| |group members |Sales presentation. | | | |

|Groupwork |Focus |Contribution |Initiative |Communication |

| |Met deadlines. |Brainstormed. |Original ideas. |Listened, Spoke, Clarified |

| |Ensured that group was prepared. |Assisted, Clarified and Facilitated |Inspired group. |Courteous |

| |On task |formulation of project. |Set positive example. |Maintained a risk-free climate |

| |Utilized classtime | | | |

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