INVESTMENT PROMOTION FUNDAMENTALS AND IMAGE …

INVESTMENT PROMOTION FUNDAMENTALS AND IMAGE

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Training Course on Promotion, Attraction and Facilitation of Foreign Direct Investment for Inclusive and Sustainable Development for Myanmar, Hpa An, 14-16 June 2017 Monywa, 19-21 June 2017

OUTLINE OF PRESENTATION

Formulating an effective investment promotion strategy Benchmarking a location Image building and basic investment promotion tools Using website and social media Investor targeting and lead generation

United Nations Economic and Social Commission for Asia and the Pacific

Formulating an effective investment promotion strategy

United Nations Economic and Social Commission for Asia and the Pacific

WHERE INVESTORS (CLIENTS) MEET GOVERNMENTS (IPAS): INVESTMENT PROMOTION

Strategic Assessment

Phase 1

Location Screening, modeling &

benchmarking

Phase 2

Cost comparison

Phase 3

Site Evaluations

Phase 4

Implementation

Phase 5

? Information & Sales Packs ? Investment plans ? Policies and incentives ? Procedures and

requirements ? Progress and achievements ? Create awareness

Image Building

Lead Generation and Targeting

? Advertizing and PR ? Information & Marketing ? Missions & Events ? Company targeting ? Company visits ? Follow-up

? Information provision ? Assistance with contacts ? One-stop-shop services ? Assessment of manpower,,

Infrastructure service needs ? Follow-up

Investor Servicing

Aftercare and Policy Advocacy

? Continued "account executive attention"

? "Ombudsman" role and trouble-shooting function

? Follow-up on manpower, infrastructure, service needs

United Nations Economic and Social Commission for Asia and the Pacific

WHAT IS INVESTMENT PROMOTION?

A series of activities that seeks to market/promote a particular location (country, city, province, region) as an attractive location for foreign direct investment. Basically a government activity but private sector can be involved Need for targeted approach (investment targeting/lead generation) Involves:

? Identifying and communicating comparative/competitive advantages ? Information dissemination ? Policy advocacy (improving business/investment environment) ? Servicing clients (investors)

United Nations Economic and Social Commission for Asia and the Pacific

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