PROMOTIONAL IDEAS TO MAXIMIZE YOUR MARKETING …

[Pages:2]PROMOTIONAL IDEAS TO MAXIMIZE YOUR MARKETING BUDGET

Ideas Under $25

?Block promotional group space. Email all of your past clients or have a staff member call them.

?Create flyers to distribute to local businesses. ?Create 15-second office phone recording or

on-hold message. ?Ask to do a travel fair on site at local

businesses. ?Host a Cruise Sale/Cruise Night/ Vendor Day. ?Distribute flyers to Senior Centers, VFW Clubs,

Rotary, Kiwanis, Chamber of Commerce. ?Ask your corporate accounts to help you

promote leisure shows. ?Promote cruising in a "spa and fitness" light to

health clubs. ?Be a guest speaker at luncheons, corporations,

service clubs and conventions. ?Cross promote with other community

businesses (whose patrons would have interest in Broadway-style entertainment, spa, fine dining and other onboard amenities). ?Make at least two phone calls a day to new leads. ?Place ads in religious institutions' bulletins, and email your newsletter to them. ?Re-vamp your business card to include a value statement about your services. ?Ask your past passengers for testimonials. Build a testimonial section in your office, on your website, and on your social media pages. ?Send e-mails with latest promotions.

Ideas under $100

?Create an office window display. ?Print an ad in smaller local papers and community

bulletins. ?Have a home or office party. ?Host a night for Crown & Anchor Society members. ?Advertise cruise vacations at bar/restaurants with

multiple screens ?Have a display or table at bridal shows. ?Have a contest on your social networks for funniest

cruise photo with $100 gift card as a prize. ?Make agency refrigerator magnets or a car magnet.

Royal Caribbean travel agents

?2012 Royal Caribbean Cruises Ltd. Ships registry: The Bahamas. Brilliance of the Seas? is operated by RCL (UK) Ltd. Subsidiary of Royal Caribbean Cruises Ltd. 12028568 ? 4/11/2012

Generating New Business

One of the most challenging tasks for any travel agent is generating new business. To be successful in such a competitive environment, you have to develop innovative ways to attract new clients.

Places to Generate New Business

There are many ways to connect with different market segments in your area, from young singles to families to mature travelers. Listed below are some excellence sources and organizations to generate new business for individual (FIT) or group bookings.

Families with Children ? Athletic Organizations ? Boy & Girl Scouts ? Camps ? C hildren's Apparel Shops ? Children's Play Centers ? Day Care Centers ? E ducational/ Learning

Centers ? Family Reunions ? Junior Sport Leagues ? Children's Publications ? Libraries/Bookstores ? Movie Theaters ? Orthodontists ? Pediatricians ? PTA Organizations ? Teen Clubs ? Toy Stores ? Video Stores ? YMCA & YWCA ? Churches

Adults without Children ? Adult Education Centers ? Automobile Dealers ? Booster Clubs ? Chamber of Commerce ? City Employees (Firemen,

Policemen) ? Community Clubs ? Computer Services ? Contractors ? Executive & Professional

Associates ? Financial Planners ? Health Clubs/Spas ? Medical Associations ? Nightclubs ? Singles Organizations ? Sports Organizations ? Unions ? Women's Clubs ? Yacht Clubs ? Wine Tasting/Cooking Clubs

Mature Travelers ? Alumni Associations ? Bank Senior Programs ? Bingo Halls ? Bowling Leagues ? Bridge Clubs ? Church & Temple Members ? Community Volunteers ? Country Club/Golf Clubs ? Dance Groups ? Farmer/Rancher Groups ? Fundraising Groups ? Garden Clubs ? M ilitary Veterans

Organizations ? AARP (Local Chapters) ? Retiree Associates ? Senior Community Centers ? "Senior Day" at the Mall ? Senior Newspapers &

Magazines ? Senior Residential

Neighborhoods ? Widow & Widowers Clubs

Honeymooners ? Bakeries ? Banquet Room Facilities ? Bridal Registry Services ? Bridal Shops ? Caterers ? Florists ? Formal Wear/ Tuxedo Shops ? Hairdressers/Beauty Salons ? Jewelers ? Limousine Services ? Musicians/Bands ? Party Suppliers ? Photographers ? Printers ? Video Production Services ? Wedding Consultants

Royal Caribbean travel agents

?2012 Royal Caribbean Cruises Ltd. Ships registry: The Bahamas. Brilliance of the Seas? is operated by RCL (UK) Ltd. Subsidiary of Royal Caribbean Cruises Ltd. 12028568 ? 4/11/2012

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