In Promotional Materials - PECO

Guidelines for Recognizing PECO in Promotional Materials

An Exelon Company

For more than 100 years PECO has been helping make the Philadelphia region a better place to live, work and play. We are one of the largest employers and most active corporate citizens in the area ? focusing our energy on helping our customers, our community and our environment.

Throughout the year, PECO supports and contributes to hundreds of local non-profit and community organizations. And, we are thankful when those organizations recognize our support in promotional materials including news releases, brochures and signage.

Following are guidelines to assist you in recognizing PECO.

When referring to PECO in news releases and other copy . . . ? Use PECO; please DO NOT refer to the company in any other way including PECO Energy, PECO Energy Company, etc.

When including PECO in a list of supporters . . . ? Please refer to the company as PECO

When honoring the work of our employees on your behalf . . . ? In a listing, please use Name, title; PECO. For example, Craig Adams, president and CEO, PECO ? In a news release or other written copy, please use Name, title of PECO ? depending on reference. For example, "Attending the event also was Craig Adams, president and CEO of PECO"

When using the PECO logo . . . ? Visit brand. to review our logo guidelines and download our logo in the format that works best for you ? Our preferred placement is in the bottom-right of any publication

When mentioning PECO on Twitter ... ? Refer to PECO as @PECOConnect, using our official Twitter handle to tag us (PECOConnect)

When mentioning us on Facebook ... ? Refer to PECO as PECO, linking to our Facebook page by typing "@PECO" and selecting the company from the list of choices that appear (PECOConnect)

PECO's Communications department is available to help and must review all use of the PECO name and / or logo prior to final version. Please contact the Communications department directly at 215-841-5555.

The following details and more are highlighted on the Exelon Brand Hub

Area of Isolation The PECO Signatures should always be surrounded by a generous amount of open space. This keeps them free of distracting elements. The minimum amount of open space surrounding the Signatures is shown here. Use more space whenever possible, especially when there are other competing graphic elements near the Signatures.

Note

?X

The "X" dimension is equal to the capital letter height in

X

each Signature ("P"in PECO).

Incorrect Use of PECO Color Please do not alter any of the PECO Color or any elements within the PECO Logo.

co.

Don't pnnt 1~ ;,gnature 1n all PECOC@y

Don ' t print on ,1 bad9round that will cla with Si9n.:1tme colors

Don ' t print the diamond symbol fn an uriautl>ortzed color

P~CO.

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Don't p,inl the diamond ,ymbol m PECO Blueon ablack badground.

Don't punt the logo ,n all PECO Blue.

Background Control

- -~- - -P-~-C-O-. /, ?.uton C.omp.i.ny

Don't pr,nt th? diamond symbol 0 1ar,y F of the Sfgn?tute in a percentage of P~COBluo

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Don ' t pnnt tile rule and endor~ment line name In an unauthotited color

Don't prin t11e mtenor of the d1;imond ,;.ymbol in .an unauthor-zed color_

Exelon Utilities brand marks must

alw"l"5 be presented as clearly es possible. For this rea5i0n, beck!!)'ou nds must be

controlled to ensure

proper contrast.

P-""' appllc.tilon

ComEd.

PECO.

Tip "using B1\J~Dlel!ll ~ l e . oonskler =eer1ng K back In ltla ...-ea t>ehloothe

1:Jranamar1kgmuna thlll: cloes nototrer5Ulllclerrt contrast.

---------- ----------- ComEd. AA f.u~ Comi=-,;iny

- PECO.

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